BlackBerry ‘Priv’ Is The New Name Of BlackBerry ‘Priv’ Venice [REPORT]

24 Sep 2015 | Author: | No comments yet »

5 things to look for from BlackBerry.

BlackBerry’s upcoming Android phone has been called “Venice” for quite some time, but that’s apparently nothing but a moniker meant to be shed and replaced by its real model name.

CEO John Chen has vowed to sharply increase revenue from mobile device management software and from secure enterprise server licensing fees to make up for plunging contributions from handset sales.According to a couple reports out this morning, the long-rumored Android-powered “Venice” smartphone on the way from BlackBerry is going to be called the “Priv” when it actually launches… We’ve seen photos of the phone leak from multiple sources over the last month or two, and a couple of weeks ago a full gallery of shots surfaced showing the phone from all angles.We never thought Blackberry Venice was a bad name for the company’s first Android Phone, but it’ll apparently don a new name once it’s made official. @evleaks is reporting that the device will be known as the Blackberry Priv when it launches later this year.

We also recently saw a blurry cam picture taken by someone attending the Toronto Film Festival, showing the same Venice phone we’ve seen elsewhere, but with what looks to be case attached. Along the right side of the device in that image (and the others leaked in the full gallery), you can see two volume buttons aligned just like the ones of the Venice images that just surfaced last month. It doesn’t show anything we haven’t already gotten a good look at, especially since it was leaked in a pretty lengthy hands-on video, but it’s nice to see more evidence of its arrival regardless. The Waterloo, Ont.-based company’s fortunes have plunged amid competitive onslaughts in hardware from Apple and Samsung, and overall revenue has been tumbling for more than two years. While BlackBerry is seen posting a money-losing quarter, it is still expected to report more than $1.766 billion in net cash after debt, bolstered by one-time items and disciplined spending control.

The BlackBerry Venice or Priv could come with a 5.4-inch QHD LCD screen, a Snapdragon 808 processor, 3GB of RAM, an 18MP rear camera and a 5MP front-facing camera. BlackBerry has said it expects its acquisition of secure mobile platform company Good Technology to add $160 million to fiscal 2016 software sales, despite a short-term drag on earnings reflecting the $425 million purchase price. You’ll get to keep your current user name (as long as it doesn’t contain invalid characters, in which case you’ll have to go through a few extra steps to make the transfer), and all your old comments will eventually (not immediately) migrate with you. The handset could come preloaded with Password Keeper, an app usually seen on BlackBerry handsets which offers users the ability to save and manage passwords and logins and store information safely and securely. Chen has outsourced some manufacturing and continues to pare jobs as he seeks to break even on hardware, which he calls a necessary platform for building software sales.

Chen has been guarded about reports that BlackBerry is building a phone using Google’s Android open-source operating system, which could be fortified with BlackBerry security features. It’s the latest in a succession of “resource reallocations.” BlackBerry launched BB10 in January 2013 and since then has been struggling to achieve decent sales volume for its smartphones. Some analysts say Android would broaden Blackberry’s hardware reach, while others suggest it would undermine the company’s’ reputation for secure mobile solutions.

Chen has said organic growth is not sufficient to meet the company’s software revenue target and has acquired smaller companies with a focus on boosting mobile security. The Good Technology deal is not expected to close until the third quarter, but Chen could highlight revenue brought in by other acquired enterprises, such as Secusmart and WatchDox, and from long-term division QNX, which provides auto infotainment systems.

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