BlackBerry Priv pre-orders officially begin: $699 in US

23 Oct 2015 | Author: | No comments yet »

BlackBerry Priv Pops Up In Official Store Briefly: Specs, Price, Preorder, Shipping Date Revealed.

After months of leaks, rumors, and non-announcements, BlackBerry is putting the Priv up for pre-order on its website. The Priv comes with a Snapdragon 808 processor, a 5.4-inch Galaxy S6 Edge-esque curved display, a monstrous 3410mAh battery, and its most distinctive feature—a slide-out physical keyboard. The BlackBerry Priv reportedly will come with a 5.4-inch display, dual-edge curved screen, Corning’s Gorilla Glass 4 protection and 2,560-x-1,440-pixel screen resolution.

There’s also BlackBerry’s Hub where you can consolidate any incoming communication into one place, including text messages, emails, and social media alerts. At $US700, it’s priced like Samsung’s Galaxy Note 5 or the iPhone 6S, which is starting to look very expensive amidst the “sub-premium” smartphone category.

There is an 18 MP Schneider-Kreuznach rear-facing camera unit that is capable of 4K video capture, Optical Image Stabilization and Phase Detect Autofocus support. Phones like Google’s new Nexus phones, Motorola’s Moto X (2015), OnePlus Two, and HTC’s new One A9 have a much lower asking price, but they don similar, if not superior, specs. When Blackberry’s Passport launched at $600, it felt just a bit too expensive and Blackberry agreed, knocking the price down $100 a few months later. Meanwhile, the screen above provides auto-correction and next word suggestions. (You can also use an on-screen keyboard while the physical keys are tucked away.) BlackBerry is also touting the Priv’s privacy features, with a built-in app that grades overall system security.

But BlackBerry has long aimed for the business-y, enterprise-y, “I wear a suit every day” types—and those people tend to have a lot of discretionary income. Why this matters: BlackBerry CEO John Chen has said on several occasions that he’d kill the company’s hardware efforts if they don’t start making money again. With the BlackBerry 10 operating system continuing to look like an exercise in futility, going with Android for the Priv could be the company’s last shot as a phone maker. If you’ve pined for BlackBerry’s previous keyboard-equipped hardware, but not the software that went with them, now’s the time to take another look.

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