BlackBerry upgrades BBM with timed messages

31 Oct 2014 | Author: | No comments yet »

BBM Gets Snapchat-Like Timed Messages, Retractions.

Taking a page from the Snapchat playbook, BlackBerry will let BBM messaging service users control how long messages and pictures can be viewed, hoping the feature, along with other new capabilities, will result in a new revenue stream. Blackberry has started rolling out some interesting new features on BBM – making a move to ape snapchat, and also let you recall messages sent in error. With message retraction, you can remove a message from your BBM chat so that it’s no longer visible, regardless of whether or not the recipient has already read it.

If you don’t see the update just yet, you should note the company says it “may take 24 hours or more” for it to appear in your app store “depending on your mobile platform and region.” First up, you now have a lot more control over your communications. If you’ve ever sent a message to the wrong person, you know how awkward it can be – so if you’re a BBM user you could be in luck as the new message retraction feature will let you delete a sent message, if you can get to it before the person you’ve sent it to receives it. BlackBerry says that the two new features are especially designed to offer users new ways to chat and share with more privacy and control over their communications. Similarly, with the latest update there will be “timed messages” – which work exactly like Snapchat, whereby you can specify how long it will be before your message expires – and you’ll also get warned if the person at the other end takes a screenshot.

Blackberry is also adding in higher quality imagery: When you receive a photo, if you’d like a higher quality version you can hit a button and request it – and it will download a better one. BlackBerry is pushing these two additions as new privacy features that let users “take control over the messages and content that they share, so they can communicate with more discretion and freedom than ever before.” The company first showed off the new additions to messages two weeks ago in a beta release; testers apparently have been giving “incredible” feedback, saying that controlling their messages adds “a whole new dynamic to BBM.” Research In Motion, Ltd., is a provider of wireless solutions for the mobile communications market. The company is the designer and manufacturer of the BlackBerry smartphone brand, and also creates touchscreen and mobile keyboard techn… read more » Interestingly, you’ll also be able to now see what music your contacts are listening to – and iPhone users will be able to press on the song and be taken to iTunes immediately to download it themselves. The second feature in the series is message retraction which allows users to retract their message to remove it from their BBM chat before it has been read by the recipient or after it has been read.

Perhaps most intriguingly is Blackberry’s plans for how the new features will work: Apparently they will be free for the next three months, but after that you’ll have to pay a subscription fee to Blackberry to get access to them. In addition to the two premium features, the updated BBM has the ability to let users share high-quality, HD version of their images and provides an easier way to browse BBM Stickers and quickly add them within chats. Faster Sticker Selection – a better sticker picker has been added to BBM, making it easier to browse through and select stickers from your collection. The concept of timed, disappearing photos and texts was popularized by Snapchat, which after its founding in 2011 quickly became one of the most used social sharing services in the world. The update, meanwhile, comes shortly after BlackBerry CEO John Chen penned an open letter in which he talked up BlackBerry’s strengths, something that is reflected in the upcoming BlackBerry Classic device. “BlackBerry Classic … is classic BlackBerry – complete with a top row of navigation keys and a trackpad,” he wrote. “It’s the device that has always felt right in your hands and always felt right in your busy day.” “Sure, we’ve got new BlackBerry devices that break the mold, including the BlackBerry Passport,” he continued. “But we also recognize that a lot of you continue to hang on to your Bold devices because they get the job done, day in and day out – just like you.” Chen promised more details on the Classic in the coming weeks. “We are committed to earning your business – or earning it back, if that’s the case,” he concluded.

These capabilities will allow our users to be more creative in how they deliver their messages while also being confident that their content is kept private and seen only by its intended recipient.” If each of the 91 million active BBM users had paid US$2.50, BlackBerry would have made a profit instead of loss during its second quarter, which ended Aug. 30. Over the summer, the Canadian company reported a $23 million profit in the previous quarter—a nice surprise compared to its $84 million loss during the same period in 2013. These two notions are more important today than ever before as people are looking for simple ways to help guard against their messages getting into the wrong hands or being seen by anyone other than the intended recipient. After this time, unrestricted access to these features will become part of a broader bundle of features that will be offered as part of a BBM subscription.

Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Middle East and Africa, Asia Pacific and Latin America.

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