We dare you to pronounce Logitech’s new name

Rubric: Logitech | 9 Jul 2015 | no comments yet »
We dare you to pronounce Logitech’s new name

Logitech announces new Logi brand that ‘goes well beyond tech’. ZURICH – Logitech International SA is rebooting its corporate identity as the company moves away from a reliance on computer peripherals to focus on products that piggyback on mobile computing popularized by Apple Inc. and Samsung Electronics Co. Logitech, based in Lausanne, Switzerland and Newark, Calif., will start using the term Logi on new products like tablet computer keyboards and cases which will be launched later this year. The company long known for making the best mouse on the market, not to mention the best iPad keyboard and the best TV remote, is ditching the “tech” and calling itself simply Logi (pronounced ...

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We Dare You to Pronounce Logitech’s New Name

Rubric: Logitech | 9 Jul 2015 | no comments yet »
We Dare You to Pronounce Logitech’s New Name

Logitech announces new Logi brand that ‘goes well beyond tech’. ZURICH – Logitech International SA is rebooting its corporate identity as the company moves away from a reliance on computer peripherals to focus on products that piggyback on mobile computing popularized by Apple Inc. and Samsung Electronics Co. Logitech, based in Lausanne, Switzerland and Newark, Calif., will start using the term Logi on new products like tablet computer keyboards and cases which will be launched later this year. The company long known for making the best mouse on the market, not to mention the best iPad keyboard and the best TV remote, is ditching the “tech” and calling itself simply Logi (pronounced ...

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New Logitech Logo: ‘Hey, We Don’t Just Make Mice Anymore!’

Rubric: Logitech | 9 Jul 2015 | no comments yet »
New Logitech Logo: ‘Hey, We Don’t Just Make Mice Anymore!’

Logitech announces new Logi brand that ‘goes well beyond tech’. Logitech doesn’t do mice alone anymore. ZURICH – Logitech International SA is rebooting its corporate identity as the company moves away from a reliance on computer peripherals to focus on products that piggyback on mobile computing popularized by Apple Inc. and Samsung Electronics Co. Logitech, based in Lausanne, Switzerland and Newark, Calif., will start using the term Logi on new products like tablet computer keyboards and cases which will be launched later this year. The company long known for making the best mouse on the market, not to mention the best iPad keyboard and the best TV remote, is ditching the “tech” ...

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Logitech: The Cool Kids Call Me Logi

Rubric: Logitech | 8 Jul 2015 | no comments yet »
Logitech: The Cool Kids Call Me Logi

Earnings Surprise in Focus: Logitech International S.A. (NASDAQ:LOGI). ZURICH – Logitech International SA is rebooting its corporate identity as the company moves away from a reliance on computer peripherals to focus on products that piggyback on mobile computing popularized by Apple Inc. and Samsung Electronics Co.An earnings surprise is the calculated difference between a firm’s expected earnings numbers provided by Wall Street analysts and the actual reported numbers. Logitech, based in Lausanne, Switzerland and Newark, Calif., will start using the term Logi on new products like tablet computer keyboards and cases which will be launched later this year. The company, the world’s largest ...

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Logitech loses the tech with new Logi brand

Rubric: Logitech | 8 Jul 2015 | no comments yet »
Logitech loses the tech with new Logi brand

Logitech Rebrands To “Logi” To Sound More Like “Siri”. ZURICH – Logitech International SA is rebooting its corporate identity as the company moves away from a reliance on computer peripherals to focus on products that piggyback on mobile computing popularized by Apple Inc. and Samsung Electronics Co.It’s also hired ex-Nokia design chief Alastair Curtis, its first Chief Design Officer, to put “design at the core” of its products for the first time. Logitech, based in Lausanne, Switzerland and Newark, Calif., will start using the term Logi on new products like tablet computer keyboards and cases which will be launched later this year. We think having something called ...

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Logitech loses the tech with new Logi brand

Rubric: Logitech | 8 Jul 2015 | no comments yet »
Logitech loses the tech with new Logi brand

Logitech Rebrands To “Logi” To Sound More Like “Siri”. ZURICH – Logitech International SA is rebooting its corporate identity as the company moves away from a reliance on computer peripherals to focus on products that piggyback on mobile computing popularized by Apple Inc. and Samsung Electronics Co.It’s also hired ex-Nokia design chief Alastair Curtis, its first Chief Design Officer, to put “design at the core” of its products for the first time. Logitech, based in Lausanne, Switzerland and Newark, Calif., will start using the term Logi on new products like tablet computer keyboards and cases which will be launched later this year. We think having something called ...

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Logitech unveils ‘MX Anywhere 2’ wireless mobile mouse

Rubric: Logitech | 4 Jun 2015 | no comments yet »
Logitech unveils ‘MX Anywhere 2’ wireless mobile mouse

Logitech Introduces its Most Advanced Portable Mouse. On Wednesday, Logitech unveiled a portable, high-productivity wireless mobile mouse — the ‘MX Anywhere 2.’ The newest accessory from Logitech is a mobile version of the company’s March-launched MX Master wireless mouse. Featuring an advanced Darkfield Laser Sensor that tracks on any surface, including glass, and a compact, contoured shape, you can truly take the Logitech MX Anywhere 2 Wireless Mouse anywhere you want to work. The rechargeable battery lasts up to two months replacing the need for spare batteries, and one minute of USB-cord charging gives you up to two hours of usage. ...

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Logitech Tips Portable MX Master Mouse

Rubric: Logitech | 4 Jun 2015 | no comments yet »
Logitech Tips Portable MX Master Mouse

Logitech Flaunts Design Prowess With MX Anywhere 2 Mouse. Today Logitech (SIX: LOGN) (NASDAQ: LOGI) is enhancing the way people work with the introduction of the Logitech® MX Anywhere 2 Wireless Mobile Mouse.In March, the PC accessory manufacturer Logitech added MX Master Wireless Mouse to its MX line-up of mice, which was popularized by one of the company’s most popular products, the MX 518.Featuring an advanced Darkfield Laser Sensor that tracks on any surface, including glass, and a compact, contoured shape with a durable rubber surface, the mouse connects to Windows or Mac computers with the included Pico Unifying Receiver or through Bluetooth Smart technology. “The mouse is perfect ...

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Logitech’s MX Master wireless takes the old-fashioned scroll wheel to the next …

Rubric: Logitech | 26 Mar 2015 | no comments yet »
Logitech’s MX Master wireless takes the old-fashioned scroll wheel to the next …

Even office mice now come with a narrative of craftsmanship and care. Look at your mouse. NEWARK, Calif., Mar 24, 2015 (BUSINESS WIRE) — Today Logitech (six:LOGN) LOGI, -1.71% opened up a world of new possibilities with the introduction of the Logitech® MX Master Wireless Mouse.But with the sheer advancement of multitasking and faster performance, the handy peripheral now throws us the option to make the click with more than just two fingers. Encompassing the best of Logitech’s industry-leading mouse innovations into a hand-sculpted design, the MX Master is the new paradigm for precise, fast, comfortable computer navigation. So while today a lot of its competitors are looking to create ...

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Logitech’s MX Master wireless takes the old-fashioned scroll wheel to the next …

Rubric: Logitech | 26 Mar 2015 | no comments yet »
Logitech’s MX Master wireless takes the old-fashioned scroll wheel to the next …

Even office mice now come with a narrative of craftsmanship and care. Look at your mouse. NEWARK, Calif., Mar 24, 2015 (BUSINESS WIRE) — Today Logitech (six:LOGN) LOGI, -1.71% opened up a world of new possibilities with the introduction of the Logitech® MX Master Wireless Mouse.But with the sheer advancement of multitasking and faster performance, the handy peripheral now throws us the option to make the click with more than just two fingers. Encompassing the best of Logitech’s industry-leading mouse innovations into a hand-sculpted design, the MX Master is the new paradigm for precise, fast, comfortable computer navigation. So while today a lot of its competitors are looking to create ...

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