Child’s play shifts to mobile gadgets

24 Sep 2015 | Author: | No comments yet »

Children prefer mobile games to their console counterparts.

The NPD Group has released a new report, Kids and Gaming 2015, which shows that the mobile revolution has really hit the younger generation of gamers. “This type of insight is invaluable to anyone engaged in marketing video games to kids”.The survey looked at kids ranging in age from 2 to 17, and discovered the PC has been knocked down from its top slot, no longer being the preferred gaming device. “In the past, the computer was considered the entry point for gaming for most kids, but the game has changed now that mobile has moved into that position”, Callahan added. This makes it the gaming platform of choice for children and teens, a spot previously reserved for home computers — and part of the reason why the mobile market is worth an estimated $30 billion this year, according to the researchers at Newzoo. “This shift has occurred as now only 45 percent of kids ages 2-17 are gaming on a home computer, down 22 percentage points since 2013,” NPD Group notes. “This decline is seen among all of the kids’ age groups, but is most pronounced among those ages 2 through 5.” It makes sense that younger children are moving from computers to mobile. The survey found that 63% of kids said that they play games on their phones, versus the 45% of kids who use a computer, and the 60% of kids who gamed on a console.

Back in the day say maybe 10-15 years ago when some of us were still kids, give us a choice between a phone or a Game Boy and we’d gladly pick the Game Boy anytime. The decrease in children playing on consoles was less than the drop seen for using computers, and video game consoles remained popular in the nine to 11 age group, according to NPD. This happened among all the children, but in particular, the ones between ages 2 and 5. 41% of children stated they spend more time on mobile than any other platform per week – now 6-hours. The analysts don’t have a firm explanation for the shift, but they believe that this most likely reflects the parents’ own shift away from PCs and toward mobile gear. When asked about time spent on their gaming devices now compared to a year ago, many similar patterns emerge. (We know from experience that 3-year-old Ana of Ana’s Apps fame adores her mobile apps.) Many of these games are educational or specifically geared toward babies and toddlers.

You’re far more likely to see a 16-year-old these days using their phone for schoolwork or navigation-or gaming-in addition to socializing. “While overall gaming incidence rates have remained high, shifts in consumer behavior – things like growth in time spent gaming – are surprising changes”, said Callahan. We’d add that mobile tech has advantages for kids tired of fighting for time on the family computer or TV — children can play Minecraft while the grown-ups check out Facebook and Netflix, and they’re not stuck playing at home. While it’s doubtful that consoles and PCs will fall completely out of favor among the younger crowd, they don’t make as much sense as they did a few years ago. You’ll get to keep your current user name (as long as it doesn’t contain invalid characters, in which case you’ll have to go through a few extra steps to make the transfer), and all your old comments will eventually (not immediately) migrate with you.

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