China’s Huawei Hopes to Connect With US Smartphone Market

22 Dec 2015 | Author: | No comments yet »

China’s Huawei Hopes to Connect With U.S. Smartphone Market.

HONG KONG—Huawei Technologies Co., the Chinese company whose telecom networking equipment is effectively banned in the U.S. due to security concerns, is making a renewed push to sell smartphones and other gadgets to consumers in America.If you’ve so far held off in purchasing Google’s excellent Nexus 6P, the company is now doing pretty much everything it can to make you hit the “buy” button.

By launching two new Nexus devices, Google has adopted a strategy similar to those of Microsoft with the Lumia 950/950XL and Apple with the iPhone 6s and 6s Plus. However, a major difference, especially when compared to Apple’s iPhone models, is that the bigger, more expensive model also comes with significantly better specifications. It intends to exhibit the phone, which went on sale in China this month for roughly $600, at the Consumer Electronics Show in Las Vegas next month, according to people familiar with the matter.

Already one of the top handset makers in China, Huawei is seeking to bolster its image as a consumer brand in mature Western markets to boost profit and show it can compete in the global market. In 2012 a congressional report recommended that the country’s telecom operators avoid using Huawei equipment, citing concerns that it could be used by Beijing to spy on Americans. Its U.S. expansion focuses on selling more high-end devices, manufacturing Google latest Nexus phone and new marketing campaigns. “We have already seized a leading position in the Chinese [smartphone] market.

Huawei and Google declined to disclose sales of the device but the partnership was significant in that Huawei was the first Chinese maker of the Nexus line of phones, whose past suppliers included Samsung. Although the Nexus 6P has a good feel in the hand, the relatively sharp corners tend to decrease comfort when holding the phone for longer periods of time. It houses eight separate cores, of which four are Cortex A57s running at a maximum of 1,96GHz; the other four are Cortex A53s operating at a lower 1,56GHz clock speed.

Since the phone can’t be expanded by adding an SD card, buying a 64GB (R11 495) or even 128GB (R13 060) version might not be such a bad idea if you have the cash to spare. Like all Nexus devices, the 6P comes pre-installed with a stock version of the Android operating system, 6.0 Marshmallow in this case, which is Android exactly the way Google meant it to be in the first place. The big advantage of stock Android is its lack of bloatware, crapware and generic clutter many modern day manufacturers put on their devices, ultimately slowing them down.

Because the Snapdragon 810 SoC isn’t known for its energy efficiency, Google and Huawei made a wise decision in fitting the device with this size of battery. Although this incredibly high number of pixels may sound like a big plus, the visible difference with lower, full-HD displays is nearly impossible to detect with the naked eye. Annoyingly, I noticed that in automatic brightness mode, the 6P varies in its adaptive brightness even when there’s no significant change in ambient lighting. The rear camera of the 6P can also shoot video in 4K mode, just like the 5X, but also adds 240fps slow-motion mode in 720p instead of the 5X’s 120fps.

There’s the elegant design, good performance, excellent screen, great fingerprint reader, superb rear camera, good battery life and plenty of connection options.

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