Console wars: Predicting this holiday season’s gaming winner

25 Oct 2015 | Author: | No comments yet »

Console wars: Predicting this holiday season’s gaming winner.

Earlier this month, Sony announced that it was dropping the price of its PlayStation 4 game console by $50 to $349.99. But even if you want to start primarily single-player games like the new Assassin’s Creed: Syndicate, which only just launched today, you’re probably not able to do so because those games require a connection to online servers. “Hey Xbox members, are you having issues signing in to Xbox Live?

We’ll post another update when more information becomes available.” As always, it’s important to remember that these situations do not affect every gamer equally. Microsoft Corporation is a public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through … read more » Over the last several weeks, Microsoft has unveiled a slew of bundles, ranging from its high-end Elite Bundle, which will go for $499, to cheaper options like its The Lego Movie bundle for $349. Microsoft reasons that offering its game console, a controller, and at least one game to consumers will ultimately prove more popular and provide a deal no competitor can match. “This holiday, Xbox is offering unmatched value and choice for gamers with a diverse mix of bundles starting at $349,” the company said in a statement last month. “The holidays are just around the corner and with more Xbox One options this year, there’s never been a better time to buy.” Console wars have been going on for years, and they can get bloody when stakes are high. Michael Pachter, a long-time game industry pundit and senior analyst at Wedbush Securities, believes the PlayStation 4’s price cut for the holidays likely won’t “make much difference at all,” because it will match the Xbox One’s price tag.

However, Pachter argues Microsoft is making a smart economic move. “First-party bundles (games developed by the console maker) cost around $2 and have a perceived value of $50, so they make a ton of sense,” he says. “Third-party bundles (games developed by another developer) are more expensive, but in many cases [are] associated with one console over the other…Even third party bundles cost only around $40, and the perceived benefit is $50 or more… Thus, bundles always make more sense.” Microsoft may also have one other advantage: the company’s in-house development studio 343 Industries will launch Halo 5: Guardians next week and sell a new bundle with it. The victory just won’t come by way of a price cut. “The PlayStation 4 will outsell the Xbox One globally this holiday, and they will be pretty close in the U.S.,” Pachter argues. “Sony probably wins, however, as it has a great brand and is doing a great job marketing.” Still, there’s one other company to consider: Nintendo.

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