Cortana for Windows 10 tests Indian accent; admires Sachin Tendulkar

21 Jul 2015 | Author: | No comments yet »

Cortana for Windows 10 tests Indian accent; admires Sachin Tendulkar.

Earlier this year, Microsoft had announced that its personal assistant Cortana would only be available on Windows 10 in select countries. Cortana, which originally was released for Windows Phone and before that was the artificial intelligence character in Microsoft’s blockbuster Halo series, will be localised specifically for the Australian market. “Cortana is customised to reflect the local language, idioms and speech patterns of each country,” Microsoft’s group program manager for Cortana and search at Microsoft’s Windows PC, phone and tablet group Marcus Ash wrote in a blog post. “We craft Cortana’s local personality based on insights about each culture while at the same time staying true to the foundational principles that are universal to all markets: Cortana is positive, confident, intelligent and transparent.” And Windows 10 is a big part of Microsoft’s product push all over the world, with availability in U.S., UK, China, France, Italy, Germany, and Spain at its July 29 launch. In a post today, the software firm detailed when it will launch Cortana into new markets with Windows 10, and how it will slot the tool into various countries, each of which have their own hallmarks. Cortana is rolling out first to members of the Windows Insider early testing program by the end of this year, and then to everybody else using Windows 10 after those early international adopters put Cortana through her paces.

It turns out that it’s important that Cortana does get that pre-launch workout, because Microsoft’s blog post also revealed she’s getting tweaked in each market to better serve users in those countries. Later this year, Cortana will also be available to Windows Insiders in Brazil and Mexico, and in French in Canada.” This announcement will be exciting to users in India that have been eagerly waiting for Windows 10. For example in China, Cortana will track air quality and alert users: It extends to more cosmetic things, too. in China, users requested a voice for Cortana who “sounded like she was smiling.” Meanwhile, the UK wanted an “English Rose,” a more easy-going personality with some self-deprecating modesty—and a dry, ironic sense of humor that includes “playful irony” if she detects you’re asking silly questions. Explaining the insight behind Cortana, Ash said, “Our research has shown that aspects of personality such as humor, politeness and approach to national identity resonate differently in different Cortana markets.

Dryness and irony are traits that filter subtly into her personality, and she uses playful sarcasm in her responses if she senses you’re fooling around.” Cortana: Apple has Siri, Google has Google Now and Microsoft has Cortana. When Cortana was a Windows Phone feature, and not a core part of the future of Windows, it seemed almost off that the company was willing to invest so much into a market (China) where you could count its market share on one finger. Now, however, in the context of Cortana shipping in every PC and every Windows 10 upgrade, the choice to invest heavily into the platform makes more sense.

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