Dell, Asus and Lenovo take potshots at Apple’s new MacBook on Twitter

13 Mar 2015 | Author: | No comments yet »

Apple’s New MacBook Is Almost a Tablet.

For many, the new MacBook seem to be the highlight of the event, rather than the highly anticipated Apple watch. Competitors love to mock Apple, and some recent tweets by the likes of Lenovo and Dell are proving PC makers will sling mud at the MacBook maker when the opportunity arises.Apple’s MacBook Pro 13 with Retina display has long been the laptop of choice for mobile professionals, but it’s recently suffered from a noticeable oversight; lack of support for the latest 4K resolution.

At a mere 13 millimeters thick and weighing just two pounds, it approaches the iPad’s portability and is just as spartan, sporting only a solitary connector. Competing PC manufacturers, however, don’t want consumers to think the MacBook is the only thing on the market that touts a thin body and high-res display.

The 13-inch Pro with Retina, which has received a graphics upgrade and Thunderbolt 2 support for additional bandwidth, is fully capable of driving a 4K monitor over Thunderbolt/Mini-DisplayPort. Asus doesn’t stop here, the company further talks about how it is also a value for money since their notebook is available for half the price of the MacBook.

We went one better and purchased the new system to test for ourselves, and we can confirm it works without issue alongside several 4K monitors not listed on Apple’s official support page. You get all the usual connectivity such as USB and mini HDMI, and people will only have to fork out about half of what it would take to buy a MacBook. But that wasn’t well received. “I am still trying to understand who are they trying to target with the new MacBook,” Gurpreet Kaur, an analyst at market researcher Gap Intelligence, told “Maybe this is their answer to [Microsoft’s] Surface?” Then there’s the starting price of $1,299. That’s $400 more than the entry price for the 11.6-inch MacBook Air. (Which, by the way, isn’t that much heavier at 2.38 pounds.) That puts it in the elite product category and rules out cost-conscious consumers. And Apple will undoubtedly improve on the design giving millions more consumers more reason to opt for the tech giant’s new vision of the laptop down the road.

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