Domino’s creates its own delivery car with GM, Google partner

22 Oct 2015 | Author: | No comments yet »

Domino’s Launches Purpose-Built Pizza Delivery Vehicle.

Based on the Chevrolet Spark microcar, the vehicle is outfitted with features that were designed through an online crowd-sourced contest run by Local Motors a couple of years ago.ANN ARBOR, Mich., Oct. 21, 2015 /PRNewswire/ — In its latest innovation as the recognized world leader in pizza delivery, Domino’s DPZ, -2.57% is launching the Domino’s DXP™ (Delivery Expert), a specially designed and built pizza delivery vehicle.

The cars have been developed with the help of Roush Industries, which also builds self-driving prototype cars for Google and custom Ford Mustangs under the Roush banner. The passenger seats of the vehicle have been replaced with a large storage area that can hold up to 80 pizzas, along with a built-in warming oven, and everything is finished with easy clean surfaces. The pizza delivery giant headquartered in Ann Arbor is planning to convert 100 Chevy Sparks subcompacts into red, white and blue pizza delivery cars with a warming oven accessible through an exterior hatch next to the driver’s door. In addition to Detroit, the DXP will be seen in 25 markets across the U.S., including Boston, Dallas, Houston, Indianapolis, New Orleans, San Diego and Seattle over the next 90 days. Oct. 21, 2015(Photo: Domino’s) The Ann Arbor-based pizza chain and food delivery company on Wednesday unveiled a retrofitted subcompact named “DXP” after a code for its delivery driving “experts.” It is designed to keep 80 pizzas warm from store to door.

The cost for a DXP is estimated between $20,000 and $25,000 a piece for a franchise with the company footing the bill for the engineering costs behind the project. The customized car is a bid to improve the way the company delivers its prepared food and boost branding power on the roads without building its own car from scratch. “This is not a gimmick,” Russell Weiner, president of Domino’s USA, said, from an event at the company’s sprawling headquarters campus about 40 miles outside Detroit to launch the DXP. “This is not the Oscar Meyer Weinermobile.” The global pizza maker started with a Chevy Spark subcompact that was stripped of all but the driver’s seat and outfitted by Domino’s with pizza-centric gadgets.

Domino’s has contracted with Chevrolet dealers in the cities where DXP vehicles are being launched to deal with the nuances of the DXP, from ovens to accessories. Founded in 1960, Domino’s now delivers about 400 million pizzas a year and its delivery drivers cover roughly 10 million miles a week in the U.S. alone.

Some of the features that made the cut after the 10-month-long process include a company-branded roof light known as a car topper; hubcaps adorned with the Domino’s logo; and a “puddle” spotlight to project the company’s logo onto the nearby ground, officials said. Over the years, Domino’s has revolutionized pizza delivery with other innovations including the corrugated pizza box, Domino’s Tracker [®] , the Heatwave bag and ordering by text, Twitter and emoji. Executives concluded that the limited number of vehicles would be too busy to take time out to recharge, but they did not rule out future use of electric-powered vehicles.

With an outstanding combination of the latest safety and technology features, drivers can feel confident with the DXP’s protection in case of an emergency. Emphasis on technology innovation helped Domino’s generate approximately 50% of U.S. sales from digital channels at the end of 2014, and reach an estimated run rate of $4.0 billion annually in global digital sales. Domino’s features an ordering app lineup that covers nearly 95% of the U.S. smartphone market and has recently introduced several innovative ordering platforms, including Ford SYNC®, Samsung Smart TV® and Pebble Watch, as well as Twitter and text message using a pizza emoji. He served in various executive positions with General Motors Corporation from 1969–99, including vice president and general manager of the GM Distributed Energy Business Unit, vice president and general manager of GM Research and Development, and program manager of GM Electric Vehicles. From bytes-to-bits, the Local Motors open innovation platform, called Open IO, combines global co-creation with local micro-manufacturing to bring hardware innovations, like the world’s first 3D-printed car, to market at unprecedented speed.

Founded in 1976, Roush Enterprises is a full-service product development supplier headquartered in Livonia, Michigan, with over 3,000 employees in facilities located throughout North America. Widely recognized for providing engineering, testing, product development and manufacturing services to the transportation industry, Roush also provides significant support to the consumer product, life science and defense industries. Service offerings include design, body, chassis, powertrain, electrical and NVH engineering, tooling, machining, rapid prototyping, advanced composites, fabrication and assembly.

Roush’s diverse customer base includes clients such as Ford Motor Company, Chrysler, General Motors, Navistar, General Dynamics, Textron, AM General, GE Healthcare, Stryker and Merck. Roush is a subsidiary of Roush Enterprises, Inc., parent company of Roush Fenway Racing; Roush Performance, developer and manufacturer of performance vehicles and products for the automotive aftermarket; Roush CleanTech, developer and manufacturer of propane-powered trucks and vans for the fleet vehicle market; and Roush Life Sciences, developer and manufacturer of products for the healthcare and life science industries. To view the original version on PR Newswire, visit:

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