Early iPhone 6s Sales Top 13 Million

28 Sep 2015 | Author: | No comments yet »

Apple announces record iPhone 6s and iPhone 6s Plus sales; India launch on October 16.

“Sales for iPhone 6s and iPhone 6s Plus have been phenomenal, blowing past any previous first weekend sales results in Apple’s history,” Apple CEO Tim Cook said in a statement. “Customers’ feedback is incredible and they are loving 3D Touch and Live Photos, and we can’t wait to bring iPhone 6s and iPhone 6s Plus to customers in even more countries on October 9.” Apple’s iPhone 6s and 6s Plus went on sale on Friday in the U.S., Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore and the UK. The iPhone 6s comes with a new 3D touch feature that senses how deeply you press the display, letting you “peek” into information on various apps without having to open the apps themselves.

The Cupertino-based company had been uncharacteristically vague earlier this month in announcing pre-sale figures for the new line of iPhones, simply saying it was “on pace” to beat the previous opening weekend sales record of 10 million. The new iPhone also includes a “Live Photos” feature that animates still photos by capturing the second-and-a-half before and after the photo is taken. Adding to the skepticism: The usually long, meandering lines outside Apple Stores — a hallmark of iPhone launch days — were noticeably smaller in certain areas this year as customers were able to do more online ordering (and, at least in New York, because of the pope’s visit). “We believe Apple has continued to push more customers to pre-order devices to avoid long lines on launch day,” Gene Munster, a prominent Apple analyst with Piper Jaffray, wrote in an investor note Friday about signs of demand.

He predicted sales of 12 million to 13 million iPhones, roughly in line with today’s numbers. “Apple had a 16-day window between the time of the 6S announcement and the launch day compared to nine or 10 days for each of the four prior launches,” Munster added in the note. Moor Insight & Strategy analyst Patrick Moorhead said the sales figures also suggested Apple seized some market share from Samsung Electronics Co Ltd 005930.KS, its chief rival in the smartphone market.

Cupertino, California-based Apple Inc. says the phones will be available in 40 additional countries beginning Oct. 9 including Italy, Mexico, Russia, Spain and Taiwan. Sales completed by Saturday will be included in Apple’s 2015 fourth fiscal quarter results and sales completed on Sunday will be included in Apple’s 2016 first fiscal quarter results.

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