Eddy Cue dodges questions about original TV content, says Apple TV not for …

29 Oct 2015 | Author: | No comments yet »

Apple TV to hit stores Oct 30.

Apple mentioned during the earnings call on Tuesday that the Apple TV, which just went on sale, would indeed get Apple Music at launch. The new Apple TV became available for pre-order through Apple’s online store earlier this week, but the new device will now be up for purchase in its retail stores by the end of the week.

An API will let developers add universal search to their own apps, so presumably other music streaming services could jump on board, like Pandora and Rdio, which both have apps for other set-top boxes such as the Roku and Fire TV. The story behind the story: When Tim Cook told BuzzFeed’s John Paczkowski that Apple would open the universal search API, he said, “It should be very simple.” But as of yet we don’t have a solid idea of how simple developers will find it—in other words, how long users like us will have to wait for more apps to support universal search. The streaming boxes on the market right now all compete to do very few simple things: get everything you want to watch in a single place, make it all easy to search and discover, and get out of the way. The fact that Apple Music, which presumably had a head-start, will need another couple months at the least might mean that “simple” is a bit of a stretch. It has virtually every streaming app save Amazon AMZN 1.55% Prime video, Siri works reasonably well and can answer a wider range of questions across services than the Fire TV 2 or Roku, and playback is super fast.

All you have to say is, “(Name) is my (Title).” Once the name matches your contacts, Siri will then understand who to call when you say, “Call my boss.” We always seem to have multiple appointments that clash. Say, “Schedule a meeting with Jim tomorrow at 11a.m.” You can change or cancel details easily, and Siri will seek clarification if there is any ambiguity. Siri works to search not only in Apple’s own iTunes service, but in Netflix, Hulu, HBO and Showtime, and displays results across multiple networks — er, apps.

Add locations to your contacts and then you’ll be able to tell Siri to “Remind me to get milk at Tesco” or “Remind me to say happy birthday to my boss when I get to work.” We often need to keep an eye on the time. If you can’t recall the name of the classic movie When Harry Met Sally, but can remember its stars, you can say “show me movies with Billy Crystal and Meg Ryan.” Siri can also do follow-up questions. It also correctly dug up TV shows based on questions like “Show me the finale of Breaking Bad.” David Pogue, Yahoo: Loads of potential—and lots of bugs.

Turns out custom-building a TV from a broad palette of apps that includes everything from pay TV channels and games to travel accommodation services and Periscope is a great way to get exactly the TV experience you want—or close to it, anyway. It’s that plethora of innovations and apps that leads me to conclude that the upgraded $149 box is now the best TV streaming device you can get for your money. The new $150 Apple TV streaming box opens the largest screen in your house to an app store with the best that movie makers, game developers, retailers and even personal trainers can dream up.

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