Even the iPhone can’t save Apple

28 Sep 2015 | Author: | No comments yet »

Apple announces record iPhone 6s and iPhone 6s Plus sales; India launch on October 16.

Apple said it sold more than 13 million new iPhone 6s and iPhone 6s Plus devices, a new company record, just three days after hitting retail channels last Friday in the U.S. and 11 other countries. The company’s marketing spiel for the new devices claimed that “The only thing that’s changed is everything,” and Apple fans evidently turned out in droves across the globe to snap up the smartphones, which come in come in silver, gold, space gray and new “rose gold” finish.

Two weeks ago, Apple had said pre-order data indicated the iPhone 6s models were on pace to top last year’s 10 million record for the iPhone 6 launch. While they look nearly identical to the previous iPhone models, the next-gen smartphones feature a higher-end processor, as well as 3D Touch and the Live Photos features.

Some analysts had speculated that might mean 6s sales would be flat compared with a year ago, but the company’s latest smartphones again beat expectations. The camera also got an upgrade, from 8 megapixels to 12 megapixels; there’s also a 5-megapixel FaceTime HD camera, and the new phones can capture 4K videos.

Nevertheless, sales during opening weekend have surpassed what were expected previously by Gene Munster, an analyst with Piper Jaffray, who told USA Today that he figured the Asian boost would help Apple move between 12 million and 13 million models during its first three days of sales. Next up: Andorra, Austria, Belgium, Bosnia, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, Greece, Greenland, Hungary, Iceland, Ireland, the Isle of Man, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, the Maldives, Mexico, Monaco, the Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Slovenia, Spain, Sweden, Switzerland, and Taiwan. The latest devices, which Apple had initially made available in only 12 countries, offer faster processors and a better camera than last year’s models, the company claims. Cupertino, California-based Apple Inc. says the phones will be available in 40 additional countries beginning Oct. 9 including Italy, Mexico, Russia, Spain and Taiwan.

That was due, in part, to Apple embracing a larger form factor: its iPhone 6 expanded from 4 inches to 4.7 inches, and it introduced the 5.5-inch 6 Plus. Apple also has a new monthly payment program for customers who want a trade-in option on future models for monthly pricing starting at $32 and $37 respectively. Apple said that sales completed by Saturday, Sept. 26, will be included in the company’s 2015 fourth fiscal quarter results, while sales completed on Sunday, Sept. 27, will be attributed to fiscal Q1 2016 results.

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