Facebook adding ‘Photo Magic’ to Messenger application

23 Dec 2015 | Author: | No comments yet »

Facebook hails Uber integration in Messenger.

Bengaluru/San Francisco: Facebook Inc. said on Wednesday it is testing a service that will allow users of its Messenger app to hail Uber rides directly from the app, without leaving a conversation or downloading the ride-hailing app.Launching initially in Uber-friendly US cities, the feature will allow people to order a cab without having to leave the Facebook Messenger app, even if they don’t have the Uber app installed, perfect for those drunken moments when you’re incapable of multitasking. Uber is the first partner for the Transportation on Messenger service, which will be available to select users in locations where Uber operates in the United States, Facebook said in a blog post. “Facebook is looking at this as a way to make Messenger more attractive,” Thilo Koslowski, vice president and automotive practise leader of Gartner said.

For example, if you’re meeting a friend for dinner and they send you the location via Facebook Messenger, you can order an Uber by simply tapping the address and hitting Request a Ride. The new Uber in Messenger feature can be found by clicking on the car icon or finding “Transportation” in the three-dot “more” menu below where you write your messages. Still, the internet giant is playing catch up with Chinese internet company Tencent Holdings Ltd’s messaging app WeChat, which has offered similar services much earlier.

Either of those actions will open Uber’s Request Ride option where you can add your pick up location, destination, and car type,Tech Crunch reported on Thursday. “We are just getting people used to the idea that you can message more than just people on Messenger,” Seth Rosenberg, Facebook product manager, was quoted as saying in a post. “We will start testing live support through Messenger to find out if this is the best way to start using real-time support through this,” Rahul Bijor, Uber’s head of API and strategic partnerships, was quoted as saying. We’re excited to continue working with Facebook to find more ways to bring people together and bring even more of the Uber experience to Messenger.”

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