Facebook Announcing Parse For IoT At F8? A Stray Message From F8 App Says …

25 Mar 2015 | Author: | No comments yet »

Facebook Announcing Parse For IoT At F8? A Stray Message From F8 App Says Yes.

Last week, we reported that Facebook will be announcing at F8 that it plans to turn Messenger into a platform for other services, but that’s not all that Facebook has up its sleeve. New York – At Facebook’s F8 conference starting on Wednesday, the chief executive officer plans to unveil tools that let application makers reach the social network’s audience while helping the company boost revenue.Facebook on Wednesday will kick off a two-day conference, aimed at collaborating with thousands of developers on new features for its social network and apps.Facebook is likely planning additions to its site that change its messaging and news content services, which may also funnel more customer data to media companies.

The company has just now accidentally revealed that it also plans to announce that Parse — its mobile developer platform — will support IoT applications, and it seems to also have a plan for …. teleportation? The event, held at Fort Mason Center in San Francisco, will delve into a variety of topics including video, virtual reality and Facebook’s popular Messenger app.

The social media juggernaut is looking to host news content directly on its site – rather than linking to it – by partnering with businesses including The New York Times, BuzzFeed and National Geographic, according to The New York Times. The company’s stock has been trading at record highs since last week, buoyed by optimism it can use a widening user base to keep attracting advertisers and fend off challenges from Twitter and Google. One guess is that it’s related to Facebook’s vaguely named “Innovation Lab” it created to test mobile apps in simulation of different network conditions around the world.

While the Messenger news should not come as a surprise if you are a TC reader (which you are), the Parse information is an interesting development we haven’t heard about yet. Facebook previously said that all its major products would see announcements at F8, including Instagram, WhatsApp, and Oculus, along with Parse and Messenger which the notification hints at. If the company can offer more reasons for people to stay on the social network by working with developers to create more features, it could boost ad sales, analysts said. “The more they can keep you engaged and locked in and consuming the ads, the more money they are going to make,” said Rob Enderle, with advisory services firm Enderle Group.

While Zuckerberg is scheduled to open F8 on Wednesday, Facebook CTO Mike Schroepfer, known to many inside Facebook simply as “Schroep,” will anchor day two with a potential discussion on “drones, satellites and lasers.” Futuristic as that might sound, those are the same words Zuckerberg has used to occasionally describe Internet.org, the much-hyped Facebook-backed service he launched in 2013 with the goal of bringing affordable Internet access to entire planet. If this is actually an accidental but legit Facebook message, it points to the company yet again expanding its horizons to consider how and where it could enable communications between people beyond its core Facebook platform. More than 2 000 app makers are set to attend, eager to hear what Facebook has in store for the developers who depend on the platform to build mobile apps, add users and make money. Judging by the notification’s text, it may have accidentally been sent early when it should have gone out mid-day tomorrow after the F8 keynote from 10am-11am PST when the major product announcements will be made.

Relationships with mobile developers give Facebook additional real estate for the more than 1 million advertisers it serves and intelligence on which startups are growing fast. While the service is up and running in at least six countries — Columbia, India, Zambia, Tanzania, Kenya and Ghana — and has helped over 7 million people, Facebook has ambitious plans of bringing Internet.org to 100 countries by the end of 2015.

By expanding features on Messenger, Facebook is furthering its strategy of expanding its customer base in overseas countries and to gain more traffic in the U.S., where its growth has slowed in recent years. At this year’s F8 – the name comes from spending eight hours outside your normal workday to work on passion projects and learn about new technology – the agenda includes such topics as security, Facebook’s data infrastructure and ways to get the most out of the network’s programming interface. The only thing that I can think of is that Facebook is taking its Oculus activities up a notch, and inviting developers to come along on the journey. There are no expectations for any gaming announcements related to virtual reality company Oculus, which Facebook bought last year for $2 billion, although the firm may launch a consumer model of its Oculus Rift video game immersion goggles this summer.

The Menlo Park, California-based company has been expanding in mobile advertising as it competes in that business with big technology companies such as Google and Apple Inc. At F8 last year, Zuckerberg told outside developers that Facebook would give its users more control over the information they share with external programs accessed through its site.

Less consumer-oriented sessions like “Generating Revenue With Ads Powered by Facebook” are obviously pitches intended at selling Facebook as a compelling developer ecosystem. Piper Jaffray analyst Gene Munster contends Facebook may unveil a rival to MoPub, the mobile ad exchange service Twitter scooped up $350 million in September. The app uses Facebook member profiles to determine the events they might enjoy and which of their friends may attend. “One thing we’re looking for is some consistency,” he said of this year’s conference. “In terms of permissions, it was an all-you-can-eat sort of thing, and now it’s more a la carte, where people can pick and choose which permissions to give and which permissions they can’t.” “It’s been performing very well for us, and it’s only available on the native app right now,” he said. “We’d like if it could move to mobile Web as well.” Some developers say the benefits of building for Facebook’s platform outweigh the potential drawbacks. In a research note released over the weekend, Munster wrote Facebook’s product would allow mobile developers to run their businesses from a single location and conduct ad transactions in real time.

Last year’s move by Facebook meant that Threadflip Inc., which runs an online marketplace for secondhand clothes, will need Facebook’s approval to access users’ extended networks to support a feature that lets a person recommend purchases to friends. “It’s additional work for us, but I agree with the changes they’re making,” said co-founder Jeff Shiau, also Threadflip’s chief technology officer. “It’s definitely challenging to keep up with the platform. On day two, Oculus Chief Scientist Michael Abrash will sell developers and consumers on why we should care about VR, which wouldn’t be groundbreaking. Verified email addresses: All users on Independent Media news sites are now required to have a verified email address before being allowed to comment on articles.

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