‘Facebook At Work’ Could Be A Stepping Stone Toward A Real Enterprise Software …

26 Oct 2015 | Author: | No comments yet »

Facebook At Work Signs Up Its Biggest Business Yet: 100,000 Workers At The Royal Bank Of Scotland.

Earlier this year, Facebook took the wraps off Facebook at Work, an enterprise version of the social network that Facebook had designed for businesses that want to build social networks for their employees.Royal Bank of Scotland (RBS) has agreed a “ground-breaking” partnership with Facebook it claims will “revolutionise how employees work together”. The application will be made available on desktop computers and to mobile phones and tablets, which RBS said will help employees “keep track of work when on the move”. It demonstrates Facebook’s ambitions to scale this B2B service just as it has its consumer product (which now has 1.5 billion monthly active users on desktop, 1.3 billion on mobile).

Facebook’s biggest competition comes in the form of already-established services like LinkedIn, Google Drive, Microsoft’s Outlook or Yammer, and Slack. It seems like more than just a coincidence that Codorniou notes that “every time someone sends an email to more than one person or a list, we see an opportunity for Facebook at Work.” Email overuse and misuse is exactly the thing that Slack CEO and co-founder Stewart Butterfield has said his product is tackling. Some nuances are different but there are more similarities.” At the same time, the company is trying to get people to communicate in a more engaged way, not just reading what other people are saying but responding to things, too.

He says he wanted to “dampen email usage” as a platform for sharing ideas with a group. “Email has become a broadcast mechanism where people are not reading much.”

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