Facebook At Work Signs Up Its Biggest Business Yet: 100000 Workers At The …

26 Oct 2015 | Author: | No comments yet »

Facebook At Work Signs Up Its Biggest Business Yet: 100,000 Workers At The Royal Bank Of Scotland.

Earlier this year, Facebook took the wraps off Facebook at Work: an enterprise version of the social network that Facebook had designed for businesses that want to build social networks for their employees.

Facebook has announced that Royal Bank of Scotland employees will use the business version of Facebook called Facebook for Business for communication and collaboration at work.The FTSE 100 bank said on Monday it will be rolled out to 30,000 employees by end of March and all its 100,000 employees will be signed up by the end of next year.The bank’s surprise decision to opt for a service that is still in its infancy will no doubt raise eyebrows among some, who might question why such a conservative organisation would make such a bold move. Facebook At Work was launched to a limited number of companies at the start of the year and state-backed RBS said it has already run a pilot of the service with some workers, who it said were able to answer customer queries more quickly and update colleagues on their work “in a much more engaging way”.

Staff can post photos, create groups and events, update their work profiles, and send private messages to colleagues, but it is completely separate from their personal Facebook accounts. It demonstrates Facebook’s ambitions to scale this B2B service just as it has its consumer product (which now has 1.5 billion monthly active users on desktop, 1.3 billion on mobile). Gaining the RBS seal of approval is a key win for Facebook, as the company looks to leverage its popularity with everyday users into enterprise technology, entering an entirely new market. It seems like more than just a coincidence that Codorniou notes that “every time someone sends an email to more than one person or a list, we see an opportunity for Facebook at Work.” Email overuse and misuse is exactly the thing that Slack CEO and co-founder Stewart Butterfield has said his product is tackling.

Gartner Inc., Connecticut-based IT research and advisory firm estimates that global spending for enterprise software will be over $338 billion in 2015. Some nuances are different but there are more similarities.” At the same time, the company is trying to get people to communicate in a more engaged way, not just reading what other people are saying but responding to things, too. He says he wanted to “dampen email usage” as a platform for sharing ideas with a group. “Email has become a broadcast mechanism where people are not reading much.”

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