Facebook boosts personalised notifications for mobile users

27 Oct 2015 | Author: | No comments yet »

Facebook Begins Rolling Out Revamped Notifications Tab On Mobile.

notifications will undergo a revamp on the mobile app as the company plans to introduce a ‘card-style’ of presenting these. made the announcement in a press statement and said that they will start rolling out the expanded notifications to Android and iPhone users in the US first.

Users will be able to see and customise timely information like friends’ milestones, such as their birthdays or other life events, scores and reminders based on pages they like, and information about upcoming events. Instead of a list, Facebook will now show a series of ‘cards’ that tells you about friends’ milestones and life events, sports scores and TV reminders, and upcoming events – plus information relevant to where you are. That little tab plagued by a tireless numeric red badge that led to an endless feed of social happenings is getting a much-needed upgrade that really heightens its utility. Just like how Facebook doesn’t know what’s in your email, what directions you map, what you web search for, or what’s going on in your Android phone. For instance, it will show information about the weather in your area, local news and events, movies playing in your region and recommendations for local eateries.

The notifications tab is now more of a you-centric newsfeed than ever, sucking in some of the best widgets from the Facebook sidebar on desktop and giving notifications on mobile a much more structured appearance. According to the blog post from Facebook product manager Keith Peiris, you can customise the cards displayed, or add more cards depending on your interests – more local news maybe, but fewer sports scores. For example, if you like your favorite sports team or TV show on Facebook, you could see notifications on game scores or reminders that your show is on. It can pull relevant info like flight times and changes from your email, display breaking world news updates, or give you a heads up about traffic between your home and office.

Both services are a way to leverage data that Google or Facebook have collected on you – your location, social graph, conversations and historic behaviours – to assist you with information and even services before you even have to ask. The impact on you: The redesigned mobile notifications tab certainly looks like it will come in handy, especially if you use Facebook to keep track of your events. Facebook did recently start testing M, a virtual assistant that lets you use Messenger to order food from a restaurant or call, say, Amazon’s customer service to get refund on an item you returned – it combines the powers of human assistants and artificial intelligence. To make the most out of Facebook’s new notifications tab, it seems you’ll have to enable location services, giving Facebook information as to your whereabouts.

But today Facebook launched what could be considered the closest thing it has to a traditional personal digital assistant inside the Notifications tab…it just didn’t name it. Previously customization in the FB app, whether in regards to notifications or privacy, has focused more on checkboxes of what is and what is not included. Facebook’s contextual assistant is built into the place people already spend so much of their time, whether they’re on iOS or Android: Facebook, and more specifically, Facebook’s notifications tab. And it’s not buried as just another option in the Facebook app’s “More” navigation drawer, where products like “Nearby Places” or the “Saved” read-it-later feature have been banished and forgotten.

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