Facebook brings 360-degree video to its news feed

24 Sep 2015 | Author: | No comments yet »

Facebook adds 360-degree video to News Feed.

Facebook today began rolling out 360-degree viewing at the leading social network, letting people change their perspectives in specially created videos.NEW YORK (CNNMoney) — On Wednesday (September 23), Facebook introduced 360-degree videos to its newsfeed platform, letting users experience video by looking around in every direction.

Maher Saba, Facebook’s engineering director for video, called the addition a response to users enjoying “more immersive content in their News Feeds.” “In the future, imagine watching 360 videos of a friend’s vacation to a small village in France or a festival in Brazil — you’ll be able to look around and experience it as if you were there,” he wrote in a statement.Facebook has introduced a 360-degree “spherical” video feature in its newsfeed, allowing users to roam around inside the latest “Star Wars: The Force Awakens” trailer.

LeBron James and personal trainer Mike Mancias do yoga in Miami not only to get ready for the 2015-16 NBA season, but also for inclusion in a new virtual-reality documentary on James’ workouts. The first batch of “360 videos” were published Wednesday as marketing material from the makers of Star Wars, NBC’s Saturday Night Live, Go Pro, and others. The immersive new feature being added to News Feed was being rolled out to Web browser and mobile devices powered by Google-backed Android operating systems.

On the web you can do this by dragging around the video with your cursor, and on mobile devices you do it by dragging with your finger — or even just by turning your device. Footage of those training sessions was captured and produced into a documentary called “Striving for Greatness.” But how consumers experience the show is new. In the case of the “Star Wars” trailer, users can look behind a moving aircraft or see what is happening on the side by dragging their computer mouse over the video on a desktop.

The interactive feature is a product of Oculus, the virtual reality firm Facebook acquired for $2 billion last March, reports The Christian Science Monitor. The full-length documentary will be available in November November in five episodes on Facebook 360, and also as a “stand alone, 3-D 360″ degree virtual-reality experience on the Oculus Rift headset, according to a news release. Imagine sharing not just moments with your friends online, but entire experiences and adventures.” Facebook is currently rolling out its new video format on its web and Android versions. James’ partnership with Facebook is actually through Bleacher Report’s “Uninterrupted,” a series of athlete video testimonials through which James has an undisclosed financial arrangement. If you try it on a smartphone, you’ll probably get this message: “360 Video is not yet available for this device.” Facebook says 360 Video works on Android, but it didn’t work during a quick test by CNNMoney.

James is coming off arguably the best individual performance in Finals history, when he averaged 35.8 points, 13.3 rebounds, and 8.8 assists (all NBA records) in the Cavs’ 4-2 loss to Golden State. But James also suffered dips in his shooting percentage (48.8 percent), three-point shooting (35.4 percent), free-throw shooting (71 percent) and rebounding (6.0 per game) during the regular season, a season in which he missed a career-high 13 games.

So James, a four-time NBA MVP and two-time champion, may have done a total rewrite on his game rather than hone in on an area or two to improve – which is what he normally does during the off-season. “I never take the game for granted,” James said. “I was born with some God-given talents and I understand that, but I work my ass off, I work my tail off every single day, and not when you guys see it.

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