Facebook Events gets simplified on iOS update, Make It Easier Than Ever To …

23 Dec 2015 | Author: | No comments yet »

Extroverts Rejoice! Now Facebook Finds You Parties.

Now it will. Facebook events are one of the more maligned parts of the nearly ubiquitous social media platform — invitations to them come often, sometimes seemingly out of nowhere, and they have a tendency to bombard users with notifications.

Facebook invitations can be a great way for you to keep up with what’s going on in your area, and we might as well admit it – it’s cool to get an invite to something fun.In addition, there’s a new “Suggested for You” section that algorithmically plans your dream night – or at least a pub crawl with dozens of drunk locals – based on the data Facebook has about you. While Facebook has let you search for nearby events in the past, the app now presents them in a much cleaner manner, and also affords more granular control. And that’s why Facebook has launched a new update for its iOS app that streamlines event invitations, allowing you to find what you want much faster and easier, without any of the accompanying inconveniences. You shop something on a website and the next thing you know is that Facebook is suggesting something for you just on the grounds of what you have bought.

Sections include: music, food and drinks, nightlife, sports and fitness, fine arts and crafts, community, film and photography, performing arts and causes. First, rather than suggesting Events on random dates, you can now specify if you’re looking for something to do today, tomorrow, this weekend, or next week. But the new update, which introduces Events Discovery, makes things much simpler and cleaner though its reach is only limited at this point in the game.

If you’ve got for a feeling for what you’re up for, whether it’s a concert, pub crawl, gallery opening, or wine & cheese, Facebook can recommend where to go. Facebook isn’t necessarily doing that here, and there’s no way to search for events on a map, but its massive user base and popularity on mobile — regardless of how many apps it releases — will give the company a huge advantage should it decide to take an even bigger bite out of the events business.

You’ve probably seen more public events in your feed, and possibly noticed an uptick in notifications about private parties your friends have invited you to. There is a lot you can do actually, rather than sit home and get bored with your regular Sitcom repeating itself for the umpteenth time on television.

In other words, you’ll have more control to find events you want to go to, rather than focusing on whether to accept or decline the invite you’ve been sent. Really, it’s starting to feel like Events could be its own app: browsing, invited, bookmarking, RSVPing, scheduling, calendaring, buying and using tickets, checking in. Songkick’s comprehensive concert calendar, alerts, and its willingness to show gigs it doesn’t sell tickets for makes it the prime place to find music.

DoStuff has representatives in all the major U.S. cities culling through the endless crappy club night listings to suggest the best stuff…to do, regardless of category. Paper and Moments were standalone apps that could have easily just been woven into the Facebook fabric, but instead the company pushed those services into their own apps, a strategy that it seemed like Facebook would continue using. Except that it hasn’t: The social network recently launched live videos for all users, formerly the main feature of its standalone Mentions app, and killed Creative Labs, home for app experimentation, along with Slingshot, Riff, and Rooms. Here are a few ways it’s recently revamped Events, which had a staggering 450 million active users as of July: Why does Facebook care about upgrading Events? At the same time as shuttering all this, Facebook launched the Notify app, and its Groups app is soldiering on. “For Facebook to want to build a standalone app, it typically either wants to stifle potential competitors or test new ways of interacting with users,” says Digital Clarity Group analyst Alan Pelz-Sharpe.

Basically, he says, Facebook doesn’t even have to do something well, it can launch an app and based on its name recognition, kill the competition, grab a new audience’s attention, and gather data for itself. Later, the company can do whatever it wants with that app—kill it or keep it—and still have all that new user data it can fold into its massive social platform. “A good example [is] getting teens engaged again with Facebook, and it’s doing this successfully via Instagram,” says Pelz-Sharpe. “Over time, those users will hopefully be reintroduced back into the core Facebook family.” Events is also doing fine all on its own, and lately the usability has gotten significantly better. Right now, the mobile Events tab lets you toggle between upcoming events, invitations, events you’ve bookmarked, those you’re hosting, and those you’ve already gone to.

One thing Facebook could improve would be understanding the difference between low and high quality events by comparing the invite count to how many people RSVP’d. If Facebook plays these little mobile Event cards right, it could lock more users into its platform where it shows ads, become the best place to host the content people generate at Events, and even make money directly through sponsored Event suggestions.

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