Facebook (FB) improves its search bar; refines the results

25 Oct 2015 | Author: | No comments yet »

Facebook (FB) improves its search bar; refines the results.

Facebook hopes to remedy that with a new, expanded search that sifts through billions of public posts from all over the world – not just those from your friends and followed pages.“When something happens in the world, people often turn to Facebook to see how their friends and family are reacting”, Tom Stocky, Facebook’s vice president of Search, said in a blog post. Mark Zuckerberg has officially announced that his social media is in terms of expanding its searching features as a lot more public posts will be available for the users to search. On October 22, Facebook’s CEO Mark Zuckerberg announced the expansion of the search engine provided by Facebook that allows approximately 2 trillion public posts available on Facebook.

So if you want to know about that great natural disaster from Indonesia which occurred at the end of 2004, you might as well find a lot of posts about it. The same goes for any other subject that was tackled on Facebook many, many years ago. “As you type, we’ll highlight things that are happening right now so you can follow popular stories as they unfold”. Note:Any posts you deliberately chose to make public when Facebook introduced customised privacy will remain public, you’ll need to go back into those and set them as “Friends Only” on an individual basis. In the past, when anybody used Facebook’s search bar, only the relevant posts from the user’s friends and groups only appeared in the search results.

It will also allow Facebook to track more accurately what people are talking about, so that its search tools can offer information about what’s going on. The service could potentially increase user engagement on Facebook as the user may not exactly feel the need to exit the site/app to find news elsewhere, say Google or Twitter. The algorithms that will do the curating will likely be another point of stress for Facebook’s advertisers, who already have to contend with the opaque algorithms that determine what users see in their news feeds. Facebook will be hoping to take away a few search advertising share from Google, which now dominates, capturing over half of all search ad revenue, according to eMarketer. It also leaves open the possibility that Facebook advertising in the future is targeting you based not just on what web pages you visit before heading over to Facebook or what pages you like on the social network, but anything you’ve posted about throughout the existence of your Facebook account.

Under the Account Settings and Privacy, the user only needs to choose from the options given in “Who can see my stuff?” and tick “Limit Old Posts“, the report adds.

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