Facebook gets into nostalgia business

25 Mar 2015 | Author: | No comments yet »

Facebook has launched a new feature that will let users relive moments that happened on this day in years before..

Meet the age of digital navel-gazing, when it’s not enough just to Instagram the sandwich we ate for lunch – we want to be prompted to look back at the sandwich a year later, and share it with our friends all over again. This, at least, will be one response to the launch of a new feature on Facebook called On This Day: the latest example of digitally-curated nostalgia in the social networking world.

The feature provides a way to “look back at things you have shared and posts you’ve been tagged in on Facebook” according to product manager Jonathan Gheller, in a blog post announcing its launch. “On This Day shows content from this date in the past. The feature has actually been tested for a number of years, but Facebook officially announced it yesterday and said that it would roll out to everybody. It is being said that to avoid any painful memory, Facebook will avoid showing posts from people who have died or from people who were in a relationship with the user earlier and have changed their statuses now. Once it’s turned on, they’ll be able to subscribe to notifications when there’s a new memory to look at, with features to edit and delete the posts if those memories aren’t as joyful as Facebook is hoping.

That app also gives users daily reminders of what they were up to in the years since, allowing them to then post that information onto social networks. While Facebook will only bring up memories from its site, Timehop can pick up memories from Facebook, Twitter, Instagram, Foursquare, Flickr, Dropbox, iPhoto or even our phone gallery.

He added that, “One of our investors put it really nicely that if Facebook isn’t playing in your space, you’re probably not doing something worth doing.” To try out this feature, users will see an option to view the ‘On This Day’ page on their Facebook homepage. Hopefully the lessons learned from that experience will be brought to bear on On This Day – the fact that people have to visit the specific page and turn notifications on before seeing its memories in their feed is one improvement.

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