Facebook, Google apps reign over 2015

23 Dec 2015 | Author: | No comments yet »

America’s 10 most popular apps of 2015.

Every year, there are a few different research firms that put out reports near the end of the year (some do it each quarter) showing which apps and/or games were the most popular.

We hear you, there it seems that this writer, in particular, has folders of apps on his phone that he swears he’ll use at some point, but likely won’t get to anytime soon. One thing we both likely have in common, however, is the Facebook app—according to new figures from Nielsen, it was the year’s top app with around 126,702,000 average monthly users.

And it’s growing, too, as this unique user count is around eight percent or so higher than last year’s figures. “YouTube came in second with over 97 million average unique users each month, followed by Facebook Messenger with more than 96 million average unique users each month,” reads the report. Other apps taking up Nielsen’s top-ten list of most-used apps for the year include Google Search, Google Play, and Google Maps, at fourth, fifth, and sixth place, respectively. The rankings for the company’s somewhat maligned streaming music app and its formerly maligned maps service suggest there’s at least some inertia on the part of Apple customers when it comes to the apps that come pre-installed on all new iPhones, which Apple sold 48 million of just last quarter. It’s also important to note that this data was collected from January 2015 to October 2015, and compared to the January 2014 to October 2014 time period.

There are no games, no shopping apps, and no real productivity apps—and none of the burgeoning social media apps, like Snapchat or Tumblr, have managed to upend the incumbents. This is particularly important for Facebook as the company continues to push the app as a one-stop-shop for your travel and shopping needs in addition to functioning as a communications tool. Otherwise, apps like Instagram (23 percent), YouTube (26 percent), and Facebook Messenger (242 percent) had a good amount of growth in 2014 compared to their 2013 figures. The ratings and measurement company based its data on surveys of about 30,000 people which it says is “weighted to be demographically representative of mobile subscribers in the US.” It also found from the surveys that Android commands nearly 53% of the operating system market share in the US, with Apple’s iOS coming in second at roughly 43%.

There’s a huge discrepancy in the number of unique Apple Music users recorded by Nielsen (about 54 million) and the number of paid subscribers Apple CEO Tim Cook has announced in the past (6.5 million). Apple’s iOS came in with a market share of 42.7 percent, and Microsoft and Blackberry were left to fight over scraps at 2.8 percent and 0.7 percent respectively.

Although with Blackberry looking to transition into using Android for their smartphones, that may not matter as much anymore, on the OS side of things.

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