Facebook Instant Articles Exits Beta, Now Available On Android

22 Dec 2015 | Author: | No comments yet »

Facebook Instant Articles Exits Beta, Now Available On Android.

Back in October, Facebook announced that the instant articles visible from the News Feed would be available for iOS users and it would start being tested in Android as beta software. Thousands of articles are being published every day in that format, which allows those articles to load up to 10 times faster than they would on a regular browser.

Some analysts have expressed concern that Facebook’s program and similar offerings from Google and others could mean media organizations lose control of their audiences and content. Beyond loading quickly, Instant Articles offer publishers some other interesting functionality such as autoplay videos that begin as readers scroll, the ability to zoom in on photos while tilting the phone, the ability to like and comment on individual photos and videos in a story, geo-tagged images, and swipable photo galleries. Today, Facebook has announced that instant articles for Android is quitting its beta stage and now the feature is going live for all Android users, so it’s reaching millions of people as Android is the most used operating system in the world.

News, Elite Daily, ELLE, Entertainment Weekly, Fish Wrapper, Fox Deportes, Fox News, Fox News Insider, Fox News Magazine, Fox Sports, FTW, Fusion, Gawker, Gawker Media, Good Housekeeping, Harper’s Bazaar, Hello Giggles, Hollywood Life, The Huffington Post, Independent Journal, In Touch, Life&Style, LittleThings.com, Mashable, Men’s Health, Mental Floss, Mic, mindbodygreen, MLB, Mother Jones, MoviePilot, MTV, National Geographic, NBA, NBC News, New York, NPR, New York Post, Opposing Views, Paper Magazine, Patch, Perez Hilton, PopSugar, Rare, Raw Story, Refinery29, Rolling Stone, Scary Mommy, Serial Podcast, Seventeen, Slate, SPIN, TechCrunch, Telemundo, The Atlantic, The Blaze, The Dodo, The Hollywood Reporter, The New York Times, The Onion, The Verge, The Washington Post, The Weather Channel, Time Inc., TMZ, Univision, UPROXX, Upworthy, Us Weekly, USA Today, Variety, VICE, Vox, Wall Street Journal, and 12Tomatoes. The format supports audio captions and photo galleries, creating a richer reading experience, but a lot of advertising and analytics that run on the background are removed to improve load times.

While there are some restrictions as how to use this format and it might hurt those publishers who are distinguished for the design of their sites, this format has been quite successful. Users are pushed to a full screen experience where Android’s top bar is replaced with a back button at the left and a share button on the top right corner. To monetize their articles in this format, publishers can choose between selling ads within their articles or Facebook might sell some ads and give some money to publishers. This model is quite successful as mobile traffic is growing quite rapidly and Facebook has found another way to keep people using their app even more often.

Facebook’s restrictions on ads and absorption of content have resulted in the tech and media industries banning together to form the Accelerated Mobile Pages project.

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