Facebook launches 360-degree videos

24 Sep 2015 | Author: | No comments yet »

Check out Facebook’s awesome new 360-degree video featuring LeBron James.

Action camera maker GoPro Inc has posted a video on motocross riding in the Idaho desert, while Vice Media has released a video of on-the-ground reporting in Afghanistan. Facebook announced that it’s rolling out 360-degree video in News Feed, and LeBron James was among the first to be featured by the company with this new technology.”On the Web you can do this by dragging around the video with your cursor, and on mobile devices you do it by dragging with your finger — or even just by turning your device.Facebook users now can both upload 360-degree videos to the platform, and interact with them in web browsers by dragging the video around with their mouse, or on Android devices by dragging or tilting the screen (the feature will come to iPhone in the coming months). You’ll be able to hold up your phone and the 360 video will follow you as you turn, looking around, to experience things from all over the world like never before.” Of course, for now only a select few videos will be viewable in full panorama.

The feature will launch with partners that include Disney, GoPro and Saturday Night Live, who will have exclusive 360-degree videos in Facebook’s news feed. 360-degree video is a relatively new form of media, and camera makers have only recently started making 360-degree cameras for consumers. Camera enthusiasts have long experimented with home-brewed, multicamera rigs that capture footage from all angles, but often faced the problem of not having a platform on which to upload and share their videos. If you’re watching the video on Android, you can drag your finger around the screen to explore the complete 360-degree view of the entire scene — or you can turn the phone on its side and move around inside the video. YouTube tried to solve the problem earlier this year when it announced its support for 360-degree videos, and now Facebook is offering its own solution. And just as whenever a new content type comes along, businesses could start exploiting it to make 360 video ads and paying to boost their reach in the feed.

LeBron James Striving for Greatness is a cinematic virtual reality experience, that transports the viewer into the center of the NBA superstar’s intensive pre-season training. As LeBron is about to begin his 13th NBA season, he works relentlessly with his trainer Mike Mancias to stay on top of his game and become a better player. But you can imagine a way to split the view into different lenses for VR headsets could be on the way, though that would require videos to be shot with two lenses side-by-side.

In between his yoga, Pilates, swimming, biking, weight lifting and basketball training sessions, LeBron reflects on the challenges he faces and shares with the audience what inspires him to pursue his dreams. Facebook actually tip-toed in this direction with its news reader app Paper, which let you tilt your phone back and forth to pan across panoramic photos.

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