Facebook Launches “On This Day” Feature – It’s Throwback Everyday!

25 Mar 2015 | Author: | No comments yet »

After years of testing, Facebook releases On This Day personal history reminders.

Meet the age of digital navel-gazing, when it’s not enough just to Instagram the sandwich we ate for lunch – we want to be prompted to look back at the sandwich a year later, and share it with our friends all over again. If you’re one of the billion or so people using Facebook to connect with friends and family, you now can use the social networking site to automatically celebrate your important memories.

On This Day, a tool launched by Facebook on Tuesday, takes anything from birthdays to wedding anniversaries logged on the site and notifies you of the special moments on a dedicated page on the site, through your News Feed or via mobile app. Facebook has been testing the feature for several years, but this is its official debut after the company took in user feedback to develop the current iteration of the feature. The feature provides a way to “look back at things you have shared and posts you’ve been tagged in on Facebook” according to product manager Jonathan Gheller, in a blog post announcing its launch. “On This Day shows content from this date in the past. The feature has actually been tested for a number of years, but Facebook officially announced it yesterday and said that it would roll out to everybody.

It is being said that to avoid any painful memory, Facebook will avoid showing posts from people who have died or from people who were in a relationship with the user earlier and have changed their statuses now. Once it’s turned on, they’ll be able to subscribe to notifications when there’s a new memory to look at, with features to edit and delete the posts if those memories aren’t as joyful as Facebook is hoping.

That app also gives users daily reminders of what they were up to in the years since, allowing them to then post that information onto social networks. While Facebook will only bring up memories from its site, Timehop can pick up memories from Facebook, Twitter, Instagram, Foursquare, Flickr, Dropbox, iPhoto or even our phone gallery. Users unable to see the feature today should just give it a little more time as the company gradually distributes the feature to its mobile and desktop users globally in the coming days. He added that, “One of our investors put it really nicely that if Facebook isn’t playing in your space, you’re probably not doing something worth doing.” To try out this feature, users will see an option to view the ‘On This Day’ page on their Facebook homepage.

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