Facebook Live Video Is Facebook at Its Most Facebook

4 Dec 2015 | Author: | No comments yet »

Facebook is bringing live video streaming to its iPhone app.

The world’s largest social network is testing a new feature that will enable its 1.5 billion users to use their smartphones to shoot video so other people can see what they are doing as it happens. It has previously allowed public figures to stream on their pages, and has shown live video of events like presidential debates and question-and-answer sessions with chief executive officer Mark Zuckerberg. The Menlo Park, California, company didn’t specify when everyone with a Facebook account and a smartphone will have an opportunity to broadcast live. The amount of video on Facebook has skyrocketed in the last two years, with 8 billion daily views on Facebook and more than 500 million people who are watching daily, the company said on its earnings call.

The feature represents Facebook’s latest challenge to online messaging service Twitter, which introduced a live video application called Periscope earlier this year. In recent years, Facebook also has embraced the hashtag symbol, a Twitter technique for flagging major events and topics of conversation, and cloned an option to check into specific places that was popularized by Foursquare. In another move of mimicry, Facebook is introducing another feature called “Collage” that will automatically bundle photos and video taken in the same place or at the same event into a slideshow. Facebook is touting live video and Collage as a leap forward in its attempt to bring its users closer together even though they may be located thousands of miles apart.

Eventually, Facebook CEO Mark Zuckerberg hopes to deploy the virtual reality technology that the company acquired last year in a $2 billion purchase of Oculus to transform video into an even more-lifelike encounter. The practice has forced copyright owners to monitor Periscope for violations of their rights and notify Twitter so it can block or take down the videos.

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