Facebook now supports 360-degree videos

24 Sep 2015 | Author: | No comments yet »

Facebook Brings VR-Style 360-Degree Video To News Feed.

Action camera maker GoPro Inc has posted a video on motocross riding in the Idaho desert, while Vice Media has released a video of on-the-ground reporting in Afghanistan.”On the Web you can do this by dragging around the video with your cursor, and on mobile devices you do it by dragging with your finger — or even just by turning your device.

Facebook users now can both upload 360-degree videos to the platform, and interact with them in web browsers by dragging the video around with their mouse, or on Android devices by dragging or tilting the screen (the feature will come to iPhone in the coming months). You’ll be able to hold up your phone and the 360 video will follow you as you turn, looking around, to experience things from all over the world like never before.” Of course, for now only a select few videos will be viewable in full panorama.

The feature will launch with partners that include Disney, GoPro and Saturday Night Live, who will have exclusive 360-degree videos in Facebook’s news feed. 360-degree video is a relatively new form of media, and camera makers have only recently started making 360-degree cameras for consumers. Camera enthusiasts have long experimented with home-brewed, multicamera rigs that capture footage from all angles, but often faced the problem of not having a platform on which to upload and share their videos.

The videos, first announced at Facebook’s F8 developer conference, are filmed with a special camera setup that captures q full 360-degree view of the scene. YouTube tried to solve the problem earlier this year when it announced its support for 360-degree videos, and now Facebook is offering its own solution. And just as whenever a new content type comes along, businesses could start exploiting it to make 360 video ads and paying to boost their reach in the feed. Though consumer level cameras, like RIoch’s new Theta S, are increasingly common as Google and others move to adopt the immersive videos, relatively few people have access to the equipment necessary to make these videos. But you can imagine a way to split the view into different lenses for VR headsets could be on the way, though that would require videos to be shot with two lenses side-by-side.

The social network is also rumored to be working on a standalone video app for the 360-degree clips and executives have made it clear they see virtual and augmented reality as the next big medium for Facebook to tackle. “When Facebook was founded, it was primarily a text based site: there was status posts and there were wall posts,” Jay Parikh, the company’s VP of global engineering and infrastructure, said at the company’s @Scale engineering conference last week. “We’ve moved in to a world where most of the world today is focused on photos. Facebook actually tip-toed in this direction with its news reader app Paper, which let you tilt your phone back and forth to pan across panoramic photos.

It doesn’t just stop with videos … what we see happening in the next couple years is bringing augmented reality and virtual reality to the experience that is on Facebook.”

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