Facebook now supports live streaming for verified Pages

23 Dec 2015 | Author: | No comments yet »

Facebook Brings Forth Live Streaming for Verified Pages.

LOS ANGELES: Facebook is taking the next step towards live video: The social network is now letting anyone with a verified Page go live with its video streaming service. The new feature is currently available on the Facebook iOS app, which the company reckons will be useful for anyone wishing to make announcements, share breaking news and for live question and answer sessions.STATES CHRONICLE – As more and more content producers seems to prefer live streaming to other forms of broadcasting video footage, more and more companies seem to want part of the action.

Facebook automatically notifies anyone who has recently interacted with a page or subscribed to the page’s live video updates when the page owner goes live, and any concluded live stream is being posted as a regular video on the page in question. The service first became available to celebrities thus summer, and Facebook has also been testing it with a few verified page publishers, including The Tonight Show, U2 and AJ+. Now T-Mobile, Nike, Ford, NBC, the Golden State Warriors, and other savvy businesses will be able to talk to you live — because we all know conversing with our favorite brand rocks. Sports teams, TV shows, bands, and brands can now start a Live feed, take comments from viewers, and the video will be saved for replays after the stream finished. To cement that statement comes the new move made by Facebook, as the company introduces Facebook Live, their live streaming platform, to those pages that are verified.

Earlier this month, Facebook began to open up Live to a small subset of its US-based iPhone users, with the goal of eventually making it available to everyone. In live mode, it’s possible to view the number of live viewers, the names of other people or Pages who are tuned in, as well as comments shown as a real-time feed. Once the streaming sessions has finished, Facebook will then publish the broadcast to your Page, so that followers can also view the session at a later date. Pages belonging to brands, music bands, and other verified pages will be the only ones receiving the ability to live stream, as Facebook declared that they are worried that if the focus moves too much on live streaming, people won’t be caring as much about companies, as they would rather focus on individuals.

But a possible concern among marketers is that the traffic and focus wouldn’t be about the brand, but the individual that’s streaming it — like I would be the focus, instead attention being paid to VentureBeat. The streaming itself will be very easy to operate, as the verified page offering the live stream will just have to tap the Publish button, select the Live Video option, and then, optionally, add a description. Brands are already using Periscope and Meerkat to tell their stories; just this week, in fact, Hulu provided a live stream from its office on Meerkat.

Even though they are kind of late to the party, as other platforms have been doing it for quite a while, Facebook is confident that since their platform is used by billions of people, they will have no trouble getting ahead.

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