Facebook opens its live video-streaming tool to verified Pages

23 Dec 2015 | Author: | No comments yet »

Facebook Adds Live Video To Pages.

Facebook is taking the next step towards live video: The social network is now letting anyone with a verified Page go live with its video streaming service.

“With Live, sports teams, media companies, brands and other verified Pages can make announcements, share breaking news updates, take fans behind the scenes, (and) host Q&As,” Vadim Lavrusik, product manager, and Dave Capra of engineering manager at Facebook, note in a new blog post. Facebook automatically notifies anyone who has recently interacted with a page or subscribed to the page’s live video updates when the page owner goes live, and any concluded live stream is being posted as a regular video on the page in question. To that end, the social networking site and online video giant, which boasts over eight billion video views a day, now allows all Verified Pages to use its broadcasting feature called Live. In August, it allowed a select group of VIP users, composed mostly of celebrities and other notables, to sample the product and connect directly with their Facebook followers, but it wasn’t until earlier this month that it let a small group of ordinary humans sample the product in the U.S.

Now T-Mobile, Nike, Ford, NBC, the Golden State Warriors, and other savvy businesses will be able to talk to you live — because we all know conversing with our favorite brand rocks. Sports teams, TV shows, bands, and brands can now start a Live feed, take comments from viewers, and the video will be saved for replays after the stream finished.

The service first became available to celebrities thus summer, and facebook has also been testing it with a few verified page publishers, including “The Tonight Show”, U2 and AJ+. Facebook Live will be available to anyone who operates a verified Facebook page meaning even more celebs will have access to the tool along with companies, public figures and media outlets.

Driven by video and mobile, Facebook is now on track to rake in roughly $12.14 billion in U.S. digital ad revenues by 2017, according to a recently revised forecast from eMarketer. While the researcher expects Google to remain the leader in mobile through 2017, Facebook’s share is growing at a higher rate, and the gap is expected to narrow slightly over the next several years.

But a possible concern among marketers is that the traffic and focus wouldn’t be about the brand, but the individual that’s streaming it — like I would be the focus, instead attention being paid to VentureBeat. Live broadcasting start-up YouNow made waves with its partner program, which allows influencers to monetize their audiences through live-streamed appearances and performances, backed by $15 million in new funding. Brands are already using Periscope and Meerkat to tell their stories; just this week, in fact, Hulu provided a live stream from its office on Meerkat. By live, we mean that your friends and loved ones can view and comment in real time as you shoot the video, giving a feeling that you are in the same place with them, doing the same thing. If it can prove its streams do more for broadcasters than Periscope’s, it could get celebrity interviews, breaking news, and crazy publicity tricks pumped into its network.

Both apps made a splash this year, popularizing mobile live streaming in the process, but Facebook Live’s direct connect to Facebook’s massive and highly-engaged user base will give competitors a cause for concern. Facebook recently axed several struggling apps, including Snapchat competitor Slingshot and video sharing app Riff, before closing the doors on its experimental division, Facebook Creative Labs. During a live broadcast, you will see several things and they include the number of live viewers streaming the video, the names of your friends who are watching as well as their profile photos (a tip here; you can actually click on their profile photos to block them from viewing the live broadcast as well, that’s, if they were not the intended audience). During the live streaming of the video, there is a subscribe button present which you can click on to get notifications when your friend is giving live feed.

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