Facebook Opens Livestream To Companies Now

23 Dec 2015 | Author: | No comments yet »

Facebook Brings Forth Live Streaming for Verified Pages.

The new feature is currently available on the Facebook iOS app, which the company reckons will be useful for anyone wishing to make announcements, share breaking news and for live question and answer sessions.

STATES CHRONICLE – As more and more content producers seems to prefer live streaming to other forms of broadcasting video footage, more and more companies seem to want part of the action. The social network first introduced a pilot program that allowed celebrities to broadcast video in real-time back in August; yesterday it rolled out the feature to all users and now, it’s available to verified Pages as well. Now T-Mobile, Nike, Ford, NBC, the Golden State Warriors, and other savvy businesses will be able to talk to you live — because we all know conversing with our favorite brand rocks. Sports teams, TV shows, bands, and brands can now start a Live feed, take comments from viewers, and the video will be saved for replays after the stream finished.

To cement that statement comes the new move made by Facebook, as the company introduces Facebook Live, their live streaming platform, to those pages that are verified. In live mode, it’s possible to view the number of live viewers, the names of other people or Pages who are tuned in, as well as comments shown as a real-time feed. The feature will only be available on iOS, at least at first, although the company gave no reason for not making it available for other platforms from the start. Once the streaming sessions has finished, Facebook will then publish the broadcast to your Page, so that followers can also view the session at a later date. Pages belonging to brands, music bands, and other verified pages will be the only ones receiving the ability to live stream, as Facebook declared that they are worried that if the focus moves too much on live streaming, people won’t be caring as much about companies, as they would rather focus on individuals.

But a possible concern among marketers is that the traffic and focus wouldn’t be about the brand, but the individual that’s streaming it — like I would be the focus, instead attention being paid to VentureBeat. The streaming itself will be very easy to operate, as the verified page offering the live stream will just have to tap the Publish button, select the Live Video option, and then, optionally, add a description. Brands are already using Periscope and Meerkat to tell their stories; just this week, in fact, Hulu provided a live stream from its office on Meerkat. Even though they are kind of late to the party, as other platforms have been doing it for quite a while, Facebook is confident that since their platform is used by billions of people, they will have no trouble getting ahead.

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