Facebook Pledges Tougher Crackdown on Video Piracy

28 Aug 2015 | Author: | No comments yet »

Facebook Finally Cracks Down On Video Piracy.

In a blog post Thursday, the company announced it was taking several steps to curtail the practice, which is known as “freebooting.” Facebook said it is working on new video matching technology that will let creators identify freebooted versions of their videos across the social network. “Our matching tool will evaluate millions of video uploads quickly and accurately, and when matches are surfaced, publishers will be able to report them to us for removal,” the company wrote. Today, Facebook is trying to rectify its poor management of controlling video piracy on its site and appease video creators who have been getting kind of pissed off at the site with a series of new updates. Facebook currently uses the services of a company called Audible Magic to identify when someone uploads a video that violates someone else’s intellectual property.

Facebook says Audible Magic does so through “audio fingerprinting technology,” which identifies videos with identical audio tracks and prevents them from reaching people’s feeds. In practice, it’s been far from perfect and is much less refined than YouTube’s Content ID system which video publishers seem to have much more positive things to say about. Facebook has definitely waited too long to introduce these features, apparently preferring to wait and watch its video platform’s popularity skyrocket while video publishers suffer.

That being said, it’s a relief to hear that Facebook is now finally prioritizing tools that handle protecting all of the cool creative content that people are putting on the site.

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