Facebook’s ‘2G Tuesdays’ Slow Down Internet for Employees

28 Oct 2015 | Author: | No comments yet »

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As Facebook CEO Mark Zuckerberg is scheduled to have a townhall in New Delhi, Facebook is taking a step closer towards understanding how consumers in India experience the social network. In its quest to capture nearly every Internet-connected person on the planet, Facebook is rolling out a new internal program designed to help its staff better understand how users in regions with slowers connections access its site. “People are coming online at a staggering rate in emerging markets and, in most cases, are doing so on mobile via 2G connections,” a Facebook spokesperson told Mashable. “But on the lower end of 2G networks, it can take about two minutes to download a webpage.Since it’s headquartered in the epicenter of technology innovation, Facebook has decided to give its employees a taste of what users in parts of the world with less developed Internet infrastructure experience using the service. While users in developed markets have easy access to a 3G or 4G/LTE connection, in markets such as India, a sizeable part of the consumer base continues to access internet through a 2G connection.

Facebook teams regularly tests the service’s performance on web and mobile apps by taking trips to countries where network conditions aren’t as advanced, and make improvements on page load times, data efficiency, app size, and so on.

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