Facebook’s Instagram hits 400M users, beats Twitter

23 Sep 2015 | Author: | No comments yet »

Facebook’s Instagram hits 400M users, beats Twitter.

Facebook-owned Instagram has hit 400 million monthly active users, making it far larger than rival Twitter, as the social networking site looks to boost advertising revenues from the service. ‘While milestones like this are important, what really excites us is the way that visual communication makes the world feel a little bit smaller to every one of us.’ It continued that more than 75 per cent of its users now live outside of the US and among the last 100 million members to join, more than half live in Europe and Asia. ‘We’ve seen inspiring moments like the first surface image of Pluto and Champions League celebrations, as well as striking locales like the white pools of Turkey and a Namibian desert ghost town. It took nine months for the photo-sharing app to rack up its latest 100 million users in which celebrities such as soccer star David Beckham and former athlete Caitlyn Jenner joined the service, Instagram said in a blog post on Tuesday. Among the most recent new members, David Beckham is the most followed account in the UK, Caitlyn Jenner tops the US list, Raffi and Nagita are most popular in Indonesia. Now, we continue to strive to improve Instagram – helping you experience the world through images and connect with others through shared passions.”

Advertising revenue generated by Instagram will hit $600 million this year, and jump over 146 percent to reach $1.48 billion in 2016, eMarketer estimates. Photos can be selected from the phone’s camera roll, or taken with the Photo Booth tool, and Layouts can then be ‘remixed’ and edited with mirror effects and flips.

Instagram is Facebook’s only other wholly-owned platform which carries advertising and it’s being received positively by potential clients, analysts said. “Instagram reaches a different audience so that has an appeal to advertisers and they are selling it as a separate product as a branding tool,” Ian Maude, head of digital media at Enders Analysis, told CNBC by phone. The micro blogging service reported earlier this year that its monthly active user numbers hit 316 million in the second quarter, up 15 percent year-on-year.

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