Facebook’s Instant Articles now available on Android devices

22 Dec 2015 | Author: | No comments yet »

Facebook Instant Articles Feature Goes Global.

WASHINGTON, United States—Facebook said Wednesday it had signed up 350 global media partners for its “Instant Articles” service as it expanded the program to Android devices.

Facebook said on Wednesday that its Instant Articles feature is now available to all Android users, and that more than 350 publishers around the world are now using it. Some analysts have expressed concern that Facebook’s program and similar offerings from Google and others could mean media organizations lose control of their audiences and content. One of the great things about this feature is that it’s not a separate app (unlike some Facebook products of late like Messenger, Moments, etc.) and is in fact embedded on your Newsfeed. Now, the company says it has over 350 newspapers, magazines and websites that are publishing their content directly to Facebook through Instant Articles.

From Canada there’s Chatelaine, Diply, The Huffington Post Canada, Journal de Montreal, Maclean’s, Sportsnet, The Canadian Press, and TVA Nouvelles. The list includes several publishers in China, Australia, more than a dozen each in India, France, and Germany, as well as multiple partners in Spain, the United Kingdom (including the Daily Mail and the Economist) and several countries in Latin America and Southeast Asia. Facebook has been beta testing this feature for the past weeks, and they saw that people tend to share Instant Articles with their network, more than the usual web links and articles. At least one of those publishing partners—namely, the Washington Post—has taken an all-in approach and is distributing 100% of its news output through Facebook. The benefit of the Instant Articles program is that the articles load more quickly than do traditional links from most news sites, and that means they also get clicked on more often and shared more often.

Facebook hasn’t said whether this will influence how they are displayed in its news feed, but it’s not hard to imagine that it will have an effect. Maybe it will take some time for this to catch up, but with data speed and allocation still an issue for some, it might eventually be as prevalent as cat GIFs soon.

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