Facebook starts letting brands live stream

23 Dec 2015 | Author: | No comments yet »

Facebook Opens Live Streaming Video To Brands With Verified Pages.

Facebook is taking the next step towards live video: The social network is now letting anyone with a verified Page go live with its video streaming service. Facebook automatically notifies anyone who has recently interacted with a page or subscribed to the page’s live video updates when the page owner goes live, and any concluded live stream is being posted as a regular video on the page in question. In August, it allowed a select group of VIP users, composed mostly of celebrities and other notables, to sample the product and connect directly with their Facebook followers, but it wasn’t until earlier this month that it let a small group of ordinary humans sample the product in the U.S. Facebook launched its live stream feature, called Live, in August, limiting access to celebrities and public figures, and has been incrementally extending access to new groups since.

Now T-Mobile, Nike, Ford, NBC, the Golden State Warriors, and other savvy businesses will be able to talk to you live — because we all know conversing with our favorite brand rocks. Sports teams, TV shows, bands, and brands can now start a Live feed, take comments from viewers, and the video will be saved for replays after the stream finished. The service first became available to celebrities thus summer, and facebook has also been testing it with a few verified page publishers, including “The Tonight Show”, U2 and AJ+. But a possible concern among marketers is that the traffic and focus wouldn’t be about the brand, but the individual that’s streaming it — like I would be the focus, instead attention being paid to VentureBeat.

Live broadcasting start-up YouNow made waves with its partner program, which allows influencers to monetize their audiences through live-streamed appearances and performances, backed by $15 million in new funding. Verified Pages can launch live events from within the iOS app by navigating to the Page, tapping “publish” and selecting “live video.” During the broadcast, publishers are able to see the number of viewers, the names of other verified people or Pages tuning in and a real-time stream of comments. Brands are already using Periscope and Meerkat to tell their stories; just this week, in fact, Hulu provided a live stream from its office on Meerkat. By live, we mean that your friends and loved ones can view and comment in real time as you shoot the video, giving a feeling that you are in the same place with them, doing the same thing. If it can prove its streams do more for broadcasters than Periscope’s, it could get celebrity interviews, breaking news, and crazy publicity tricks pumped into its network.

Both apps made a splash this year, popularizing mobile live streaming in the process, but Facebook Live’s direct connect to Facebook’s massive and highly-engaged user base will give competitors a cause for concern. Facebook recently axed several struggling apps, including Snapchat competitor Slingshot and video sharing app Riff, before closing the doors on its experimental division, Facebook Creative Labs. During the live streaming of the video, there is a subscribe button present which you can click on to get notifications when your friend is giving live feed. When you’re updating your status, you can give a personalized feel by actually removing some photos, rearranging them as well as adding some more photos.

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