Facebook stuffs notifications with sports, weather, nearby news

28 Oct 2015 | Author: | No comments yet »

Facebook expands smartphone alerts to news, weather.

SAN FRANCISCO: Facebook, making a bigger push to deliver personalised information to its members, said it was expanding its mobile alerts to include sports scores, weather updates and local news updates. Not only has Facebook made all of its public posts searchable, it is now introducing ‘cards’ to its notifications tab that look remarkably similar to those available on Google Now. Facebook’s expanded alerts will now also include community news and events, storm warnings and other weather information, and suggestions for television programmes or nearby movies. “We’ve heard feedback that people wanted to add important information that they can easily see, all in one place,” said Facebook product manager Keith Peiris.

Members will be able to personalise these messages for “things happening around your community, like local events and news that is popular in the city you live in,” Peiris added. “Your current notification settings will not change, and you can adjust those any time in your settings,” through “cards” on the social network, Peiris said. Along with traditional notifications, the tab can be customised with localised and timely info such as friends’ milestones, including birthdays and life events, sports scores and TV reminders, and upcoming events. Other localised options include weather updates, like current conditions and severe weather alerts, cinema times, and a list of nearby places to eat, with links to the Facebook Pages and reviews. Namely, users are spending more time on the mobile internet and choosing to surf rather than post. “It’s not that Facebook is being abandoned,” GWI’s head of trends Jason Mander explained in the study. “Rather, it’s that people are using Facebook less intensively or actively than before.” And Mr. When users browse social media on their phones, they typically are short on time and viewing smaller smartphone screens. “This encourages much more passive forms of engagement where people are more likely to simply look at things rather than interact with them,” explains Mander.

Out of the 1.32 billion users Facebook reported in 2014, 30 percent of the users reported using the social networking site exclusively on their phone. According to the data, 12 percent of Facebook users tagged a friend in a photo, but 35 percent were themselves tagged and 40 percent of users in Pew’s study made a friend request, compared to 63 percent that reported receiving at least one request. The average Facebook user gets more likes, friend requests, and messages than they give to others because of a segment of “power users” on the site “who specialize in different Facebook activities and contribute much more than the typical user does.”

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