Facebook tackles illegal video posts

31 Aug 2015 | Author: | No comments yet »

Alleged WDBJ-TV news shooting suspect rants about victims on Twitter, Facebook.

Facebook, under fire from top web-video creators who say it fails to prevent their videos from being posted without permission, is trying to make it easier for them to protect their content, particularly when videos go viral. Soon it would not be easy to “steal” videos from Facebook as the social networking giant is introducing a video-matching tool designed to quickly identify videos that are duplicates of those already uploaded directly by their creators.People hungry for likes or attention have been uploading purloined video from platforms like YouTube without permission, attribution, or compensation to the creator.Content theft is a constant concern for digital content creators, and while they will probably never be able to stop it completely, every major sharing platform on the internet is continuously searching for ways to prevent users from posting content they do not own.Social video is still the new black, and when it comes to deciding which platform to invest your resources in you need all the latest and best information you can get.

We would like creators to get credit score for the movies that they personal.” Fb stated that from right here on out, all video uploads will probably be checked by the web site’s Audible Magic system. As the camera fell to the ground, the viewing audience of WDBJ got a brief glimpse of Vester Flanagan, the man who police said shot and killed reporter Alison Parker and photographer Adam Ward. In a news report entitled “In shooting on live TV, social media played central role”, CBS News reported that social media on Wednesday was flooded with images and videos of the deadly shooting. Very similar to the favored song-identification app Shazam, that system makes use of audio fingerprinting know-how to ensure the actual copyright holder is the one importing the video. A spokesman for Twitter referred THR to the company’s terms of service, which indicates that Twitter will remove content that is deemed to violate its user agreement, which includes videos, photos and text that threaten or incite violence against a person.

And remember that it’s not about pitting platforms against each other, but choosing the one that’s the best fit for your brand to bring value to your audience. If somebody tries to freeboot the video — that’s, copy and re-upload it beneath a special account — the system will acknowledge the tried add as a replica, and disallow it. He said that while users can change their own settings to stop videos auto-playing, Facebook and Twitter “need to be aware that one size does not fit all”. “I don’t know if that means there’s been a turning point”, Joseph Vasquez said after seeing a Facebook feed that was free of the video all day. The world’s largest social community additionally stated that it is “improving our present procedures in order that infringing content material might be reported and eliminated extra effectively, and to maintain repeat infringers off our service.” As tech web site , “Fb’s response comes after video makers and distributors have grown more and more vocal about pirated movies, which by one estimate accounted for greater than 70 % of Fb’s hottest movies.” Fb’s piracy drawback is very just like the one YouTube encountered early on. Facebook said it is working on new video matching technology that will let creators identify freebooted versions of their videos across the social network.

Over the years it has grown to produce its own stars, and even its own studios where creators can produce work, sometimes in partnership with brands to create content that benefits both of them. Many Twitter and Facebook users were outraged this week after being unwillingly exposed to footage of the murders of a TV reporter and a cameraman in Virginia.

While the Facebook account in question contained little more than the horrific video-captured in the above gallery the moment Facebook acted to suspend it-the Twitter account contained more confessional posts, some of which can be seen in the above gallery. View counts of videos are made “at the point at which people seem to actually be engaging with the video and not just immediately clicking away” or usually around the 30 second mark, according to YouTube creator Hank Green.

Currently, Facebook uses the Audible Magic content tracking system; it uses audio fingerprinting technology to identify uploaded videos that shouldn’t be allowed on the platform. “YouTube has clear policies against videos containing gratuitous violence and we remove them when they are flagged”, a spokesperson said. The goal of auto-play is to drive interest in and views of videos posted to the site, but in the case of the videos from this morning’s shooting, it also could have meant auto-play of graphic, unsolicited material. If your work is stolen and re-uploaded by a different user, YouTube has a system in place (Content ID) to identify this as existing content and allow the copyright holder to claim it so they don’t lose revenue. Facebook has recently made more moves into the video space, introducing its own native video uploading option which the Facebook News Feed algorithm prioritizes over outside video links. Go to the main settings menu (accessed via the downward-facing arrow icon at the top right corner of the screen), and select Settings. “I filmed the shooting see Facebook”.

Those who have worked for years to build an audience on YouTube are now working to balance their Facebook content strategy with this built-in preference in mind; most of the Internet has a Facebook presence so it’s wise to invest time and energy into having one for almost any brand, but there aren’t as many failsafes in place to protect original content (you can learn more about the issue of “freebooting” here or below). On the Twitter account, the user posted the following on the morning of the shootings, “Alison made racist comments”, and “Adam went to hr after working with me one time!!!” Facebook says that they are working on this and other issues, and to be fair, YouTube has had a decade to work on these policies and grow relationships with their creators. Our best tip for a brand that may have an existing YouTube presence or wants to build one but also wants to promote that content to their audience on Facebook is one that we picked up in a recent #socialchat: Post a native Facebook “teaser” video that links to the full piece on YouTube, which will still prioritize that content over an embedded YouTube video. This time around, prominent video creators, such as Hank Green, one of the people behind the popular YouTube channel vlogbrothers, have been critical of Facebook for not protecting their content.

While YouTube can also achieve rapid short-term scale with advertising, the platform is better positioned for content discovery.” Vine and Instagram are the shorter-form video options available on the social media landscape today; Twitter-owned Vines cap at 6 seconds while Facebook-owned Instagram video caps at 15. Brands who have seen success on Vine have either paired with influencers in the space, or launched a series of tips and tricks that fit in the 6 second format, like Lowes. Instagram advertising is opening to everyone later this year, as previously they have only worked with select brands to produce high-quality ads that (ideally) flow seamlessly with the rest of a user’s timeline. Meerkat debuted just before Twitter-owned Periscope, but both are quickly becoming pretty even in terms of the features they have: You can save your live-stream for later playback on both, you can connect them to existing networks to promote your stream (Facebook for Meerkat and Twitter for Periscope) and find accounts to follow, and you can use either to do a product demo, AMA, behind-the-scenes tour, exclusive interview, or give a front row seat to your mobile audience at a product launch. Meerkat’s distinguishing features include a scheduling ability to help your audience plan around watching your stream, and Cameo, the ability to let another user take over your stream for up to 60 seconds.

Periscope does have a private broadcasting feature, a great way to set-up communication between offices or for the camera-shy to practice their live-streaming. For a further breakdown of what each platform offers, read this piece from Newsweek or this one from Econsultancy, then supplement with Meerkat’s post about their latest update.

Choose the live-streaming app that has more of the audience you’re trying to reach, and be sure you at least have an outline or rough idea of what you’re going to talk about before you just start saying things at your phone for an hour. Remember that whoever you put on Periscope or Meerkat is representing your brand, so choose a brand representative that matches brand values, is articulate and engaging, and does well in front of a camera. Use this to experiment and show largely unseen aspects of your brand: Give private tours of labs or venues, interview staff setting up for an event, host an AMA around an interesting topic in your industry.

We recommend bookmarking this handy chart from Marketing Land – Social Video Chart: Your At-A-Glance Guide To 7 Major Platforms – to refer to on a lot of social video platform differences when you’re deciding where to put your content.

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