Facebook Will Now Let You Embed Facebook Videos On Other Sites

26 Mar 2015 | Author: | No comments yet »

Facebook Follows Netflix’s Lead With Post-Play Videos.

Facebook said on Wednesday that videos published on its social network can now be embedded elsewhere on the Internet, making it easier for content hosted on its platform to be visible outside its namesake network.

This week, The New York Times reported that Facebook is in talks to host content from BuzzFeed, National Geographic, and the Times within the blue confines of its own site, sharing ad revenue with publishers—a plan that many people in media have long suspected was in the works.In a session at this week’s Facebook F8 conference, the social network gave the crowd the update on what to expect from Facebook Video in the coming year, including new tools that put more power in the hands of content creators. You could tear through the video player’s source code and try to get something working — but in most cases, it was easier to just turn to YouTube.

This new feature was announced on Wednesday, March 25th, during the F8 developer’s conference by Deborah Liu, Facebook’s manager of product marketing. Deborah Liu, a Facebook product marketing manager, told an audience of software developers that publishers, bloggers, and other content creators can immediately use a provided embed code to publish Facebook-hosted video on websites—a clear shot across the bow of Google GOOG -2.00% , which owns YouTube, the dominant host of Internet video. He said that the launch of the Facebook’s embedded video player, is a unique new way for its users to embed videos uploaded to Facebook across the web. Liu also debuted a new plugin that synchronizes comments that users make on other websites with their Facebook pages, meaning that comment threads embedded on outside websites will also appear within Facebook. Videos in Facebook’s own video player will now automatically segue into a new recommended video, and then another, and so on, much like how Netflix plays episode after episode without prompting.

The platform gets three billion video views a day, 65% of which are on mobile, and 53% of that traffic is driven by people sharing links on their news feed. After Simo discussed Facebook’s existing successes with video and video ads, Facebook Video Engineering Director Maher Saba took the microphone to explain some of the new tools and features coming to the platform. Without getting too bogged down in details, the new API lets publishers control when videos go up and come down, upload bigger videos, control which parts of the world can see which videos (in case you have east coast/west coast beef), queue up an inventory of videos without clogging up their own news feed, and see how many people are engaging with the videos. Liu says with this updated plugin for comments, users’ discussion will be accessible in two places at the same time and more people will be able to join in. For instance, the National Hockey League is using it to edit clips taken live streamed games and share them directly to their Facebook page, giving fans quick instant replays straight in Facebook.

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