Failing To Find Users, Dropbox Will Shut Down Mailbox In February 2016 And …

7 Dec 2015 | Author: | No comments yet »

Dropbox dumps Mailbox and Carousel.

SAN FRANCISCO — Facing growing competitive pressures, Dropbox has dumped two of its flagship products: email service Dropbox and photo-sharing service Carousel. “Building new products is about learning as much as it’s about making. Dropbox, the file hosting and cloud storage company with 400 million users, has been struggling to hold up its $10 billion valuation in the face of scrutiny from investors and observers, and now it looks like the other shoe is dropping as the company streamlines its business to get back into fighting form.While the file-sharing company seems to be making the move to double down on focusing on its core experience of collaboration, suffice it to say that both features did not catch on as was expected, due to intense competition. It’s also about tough choices,” Dropbox product chief Todd Jackson said in a blog post. “Over the past few months, we’ve increased our team’s focus on collaboration and simplifying the way people work together. In light of that, we’ve made the difficult decision to shut down Carousel and Mailbox.” At the time, Dropbox was looking to give people new reasons to use Dropbox as it faced rising competitive pressures from Google and Microsoft as well as rival Box.

We’ll also be using what we’ve learned from Mailbox to build new ways to communicate and collaborate on Dropbox.” Mailbox will shut down on February 26th, with Carousel following the next month on March 31st. Dropbox said Carousel and an expanded rollout of its Mailbox app were just the beginning of Dropbox launching a new wave of independent apps to help users save on time and frustration.

The reason for the month extension on Carousel is because a couple of features from it will be migrated to Dropbox itself: a disc space saving feature and shared albums. Dropbox says it’s giving Carousel extra time so that users can download their photos and move them elsewhere if they so choose. “If you have conversations or shared albums you want to save from Carousel, we’ll provide a simple export tool early next year,” the company notes. — Dropbox had already pulled away resources from both units and functionality had most definitely suffered from that neglect. “Think of houses back in the day — you’d have one room for everything.

For Mailbox, there are guides and export tools for moving away from the email client. (See also the FAQ page, which suggests the iOS Mail app, Gmail, Inbox by Gmail, and Outlook as possible alternatives.) “[O]ver the past year and a half, we’ve learned the vast majority of our users prefer the convenience and simplicity of interacting with their photos directly inside of Dropbox,” the team wrote in the blog post about Carousel being closed down. I understand how frustrating it can be when you aren’t able to receive updates about a product that you feel passionate about using,” a note this morning read. “Mailbox hasn’t been abandoned.

The company acknowledges as much, saying “many of its innovations are now ubiquitous across the industry.” Similarly, Google Photos and Apple Photos have made Dropbox’s Carousel app relatively useless by comparison. Some Carousel functionality will be built into the core Dropbox app. (But hidden photos in Carousel will not get their own dedicated place in the Dropbox app.) And photos in users’ Carousel timelines will stay inside of Dropbox. Dropbox says it’ll bring some of Carousel’s better features to the main app “in the coming months.” So there’s the closure you might’ve been looking for; it just would’ve been nice to see this happen a few months sooner. And that’s what’s happening with Dropbox,” he said in an interview. “Some of these things we build, and some of these things other people build.

Dropbox could have chosen to open-source the code behind the Mailbox and Carousel apps, as it did with Zulip, a group chat app it acquired last year, and Hackpad, a collaborative note-taking app. If there is anything else I can help you with please let me know.” Mailbox had not been updated since July, and if you dig through Dropbox’s support forums, a lot of questions from frustrated users were going unanswered. We’re moving from one app to a whole family of apps.” Carousel, which launched to much fanfare in 2014, will close down on March 31; Dropbox will be helping users migrate back to its core photo storing service. Carousel actually had an update a bit more recently, in September, but essentially saw very little development soon after its initial release in 2014.

Data for both services will still remain in Dropbox regardless, but users are doubtlessly going to be shaken by the reliance on what are now two failed products. But buffeted by intense competition by Google and others that has made consumer file-sharing more of a commodity offering, the company has shifted its focus to the enterprise of late. When Mailbox first launched in 2013, it was with a huge amount of hype, in part because of the scarcity created by a million-plus people desperate to get off the app’s waiting list. Mailbox co-founder Gentry Underwood has already left Dropbox and Scott Cannon, the other co-founder, is staying on as an advisor for a short period of time. The changes come amid a larger issue at Dropbox, one of the most prominent unicorns, which is seeking to go public, goose growth and also maintain its lofty valuation.

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