Find Out What Apple’s New iPhones and iOS Can Do

24 Sep 2015 | Author: | No comments yet »

Apple touches fan base with new iPhone 6s and 6s Plus features.

The iPhone 6s’s new 3D Touch feature will foster loyalty among existing Apple users, making it less likely they will defect to Android, technology research firm Telsyte has said. In this Sept. 9, 2015 photo, people look over the new Apple iPhone 6s models during a product display following an Apple event in San Francisco. (AP Photo/Eric Risberg) While the iPhone 6S looks the same as the iPhone 6, there are changes that will impress but probably not cause everyone to dash out and get one, according to the initial batch of reviews. “The battery life of the iPhone 6S leaves a lot to be desired,” according to a write-up at Techradar, echoing other reviews.

SINGAPORE — People in Singapore are already gearing up to sell their new rose gold iPhone 6S and 6S Pluses, ahead of the phones hitting the market on Friday. The problem is that Apple has added some features to the 6S that in some scenarios can subtract battery life (when certain new processor-intensive features are used). Happening sometime between the announcement and the release of the latest iPhone, it manifests itself with glowing accounts of the latest Apple smartphone at the top of the page, and irate accusations of Apple-favoring bias in the comments at the bottom. Local classifieds have filled up with numerous postings from people looking to secure buyers before they collect them on Friday morning from telcos and resellers, which have sold out on pre-orders.

Not because of the upgrading process itself — that went without a hitch on my iPhone 6 Plus and iPad Mini 2 — but because it soon turned into a scramble to find anything new that actually works. But I’m not alone: Apple’s iPhones are available in more than 100 countries — and a large number of new iOS 9 features are only available in a handful of regions. Apple makes more in quarterly profit than many of its mobile competitors are worth, and the success and failure of its smartphone plays a large role in shaping the fate of multiple related industries.

Telsyte managing director Foad Fadaghi said features such as Force Touch might not cause iPhone users to upgrade their phones, but it would help keep users loyal to Apple. “No one feature on the phone is going to drive someone to upgrade their handset regardless of brand or make,” he said. “But what you’ll see is that those diehard Apple users that upgrade every model will certainly greet these new features with open arms. The iPhone is reviewed like a transcendental entity that’s more than just the sum of its metal, plastic, and silicon parts, because that’s what it is.

With iPhone hype reaching cosmic proportions every September — and the price never falling — Apple still manages to exceed expectations and maintain some of the highest user satisfaction ratings in the United States. That’s in spite of stringing people along without a large-screened phone until last year, and despite continuing to sell an inadequate 16GB entry-level model today. Instagram, Pinterest, Sky Guide, Dropbox, Facebook, Getty Images, PixelToys, ZORG, WeChat and Weibo are among apps that will issue updated versions to support the new features. Facebook told The Australian it would implement both features. “We are excited to explore options for using the new iOS 3D touch so people can quickly and easily take actions on Facebook like updating their status and taking photos.” a Facebook spokesman said. “We are excited to support Apple’s new live photos in News Feed later this year.” Mr Fadaghi said that based on consumer surveys and its assessment of the smartphone market, Telsyte estimated Apple would sell about 1.9 million handsets in Australia in the second half of this year.

She can’t find restaurant reviews, I can’t tell her to reserve a place at a restaurant, I can’t get a movie review, and I can’t get sports scores — another feature introduced in iOS 9. The Verge called it “fun” but “a little gimmicky.” 3D Touch: This is new and is analogous to Force Touch technology used on the Apple Watch, 12-inch Retina MacBook, and MacBook Pro. Just witness the ill-fated iPhone game controller movement of 2013: it never had any compelling games that required physical controls, but that didn’t deter eager Apple partners from producing a broad range of weird and wonderful MFI gamepads. About 4.5 million handsets of all types would be sold in that period overall. “While Apple’s repeat purchase intention is still the highest in the industry, it has come down a few points in the last survey that we did; instead of being in the 80 per cents, it’s in the 70s now,” he said.

While China is now included in the first wave of countries to get the iPhone officially from Apple, some resellers still see the potential bringing in the devices there because the phones are sold out there as well, and resellers expect a segment of the market to pay top dollar to skip the wait. Apple’s iOS features trickle down slowly, from major markets, to big and/or important ones (usually including Western European countries, as well as China and India), and finally to minor ones — everyone else, really. When Apple announced Apple Pay last year, it had the support of Visa, MasterCard, American Express, and most of the big US banks and retailers, including JPMorgan Chase, Bank of America, McDonald’s, and Staples.

The whole business world knew, in advance, that Apple Pay would be the fastest-growing and most quickly adopted mobile payment solution in the oddly long and wonky history of mobile payments. When Siri first came out, back in 2011, I pulled out my iPhone 4S and asked, “Hey Siri, what’s the nearest pizza place?” The result was a disappointing web search for that phrase, instead of a map of nearby pizza parlors. Apple strode into a fragmented, fiercely territorial and competitive field and managed to unite everyone, primarily on the strength of the iPhone’s unique history of creating industries and revenue sources where there once were none.

The upshot: Snappier performance, better selfie photos, an improved rear camera, and quick access to apps will make it a worthy upgrade for die-hard iPhone fans but it’s probably not the must-have upgrade for the average user perfectly satisfied with their current iPhone 6. That particular feature is called Local Search for Siri, and for some reason, Apple recently stopped listing it on its iOS Feature Availability page (I contacted Apple to find out why, but haven’t yet received a response).

Wired is already doing short-term exclusives of some articles on Apple News, and other sites are tweeting out the Apple News versions of their stories. Music labels know these dynamics well, having ridden the iTunes transition to digital distribution, and now cable channels like HBO are just the latest to conjoin their fates to Apple’s seemingly unerring rise to greater power and profitability. There were mobile apps before Apple’s App Store came along, but they were mostly afterthought additions rather than compelling reasons to buy a new device.

Today, the foremost reason to buy an iPad over an Android tablet or an iPhone over any other smartphone is precisely the app ecosystem of Apple’s iOS platform. App developers may chafe under Apple’s stringent App Store regulations, but they consistently find iOS to be the most lucrative mobile platform available. Again, you can’t blame Apple for not launching all the features simultaneously in all markets — none of the tech giants, including Google, Facebook and Microsoft — do that. The company’s track record with the iPhone and other products like it — characterized by a great deal more right decisions than wrong ones — encourages optimism about its riskier new ventures today.

Megabytes and millimeters matter only after they’ve been passed through the prism of human judgment, and we shouldn’t pretend that it can, or should, ever be unbiased.

Here you can write a commentary on the recording "Find Out What Apple’s New iPhones and iOS Can Do".

* Required fields
Twitter-news
Our partners
Follow us
Contact us
Our contacts

dima911@gmail.com

ICQ: 423360519

About this site