Fitbit adds bicycling activity monitoring, multi-sensor tracking

23 Mar 2015 | Author: | No comments yet »

Fitbit Adds Multi-Device Support and Extensive Bike-Tracking Analytics.

SAN FRANCISCO–(BUSINESS WIRE)–Fitbit Inc., the global leader in the Connected Health and Fitness category, today announced outdoor bike tracking for Fitbit Surge™ users.Fitbit Surge is great for tracking your activity level and even has some insight on the type of activity you do, but it doesn’t necessarily apply to everyone.The dedicated cycling features means the you’ll be able to track stats like distance, duration, average speed, heart rate and calories burned; with your cycling metrics synced wirelessly to the Fitbit app. “Our users are passionate about fitness and have consistently requested a way to track their outdoor cycling activity.Fitbit today announced a two-pronged update to its popular line of fitness trackers, adding support for in-depth bike-tracking on the Fitbit Surge and allowing users to easily switch between multiple Fitbit models with “Multi-Tracker Support.” The company says the added support will grant customers more ease-of-use in switching amongst Fitbit devices throughout the day, or week, allowing them to choose “the right tracker for any occasion.” The update lets any one user pair up to six Fitbit trackers – the maximum amount of Fitbit variants on the market – to their Fitbit account.

According to the Outdoor Participation Report, the second favorite outdoor activities by frequency of participation are road biking, mountain biking and BMX. Once multiple trackers are paired to an account, Fitbit automatically detects when you switch from one tracker to another. “The ability to switch so easily makes it simple to use the best Fitbit device for whatever you are doing so you never have to leave your tracker behind,” Fitbit said. Sometimes, like while sitting in an office cube, a person doesn’t need all the fitness-focused features of the Surge — or want to deal with the bulky form of the $250 watch. Additionally, you can now pair more than one Fitbit to a single account; helpful for those times you’d like to track activity with a clip-on One rather than a big ‘ol Surge.

– Multiple Sport Mode – Track and view workout summaries for favorite activities with up to seven exercises that can be added to a device for easy tracking, including Bike (new), Run, Hike, Weights, Yoga, Bootcamp and more – Superior Heart Rate Tracking Technology – Continuous, automatic wrist-based heart rate tracking with Fitbit’s PurePulse™ optical heart rate technology to motivate users to maintain workout intensity, more accurately track calorie-burn, as well as hit fat burn, cardio and peak intensity with simplified heart rate zones and track resting heart rate over time. From Palo Alto to New York City, Sean will join other executives from Acer, eBay, Google, HP and Intel to help to raise awareness about the benefits of a healthy lifestyle and the potential benefits of ultrasound screenings in detecting blocked carotid arteries in the neck that could lead to stroke. The multi-tracker feature allows switching between Fitbit wearables per account, though it doesn’t seem as though you can use multiple Fitbits at once. We’re not exactly sure why you’d want to use two Fitbits at the same time, but we’re also pretty sure the market of those with multiple Fitbit devices is just as slight.

Users are also invited to challenge Sean to see how they stack up to his biking stats during the race by tweeting their key cycling stats using #ChallengeSeanwithFitbit. At Fitbit, we believe one size does not fit all, so we continue to offer the widest range of all-day trackers and price points to fit consumers’ varying needs and lifestyles. Headquartered in San Francisco, Fitbit is privately held and funded by Foundry Group, Qualcomm Ventures, Sapphire Ventures, Softbank Capital, SoftTech VC and True Ventures. Fitbit, the Fitbit logo, Fitbit Surge, Fitbit Charge HR, Fitbit Charge, Fitbit Flex, Fitbit One, Fitbit Zip, PurePulse, MobileRun and Aria are trademarks, service marks and/or registered trademarks of Fitbit, Inc. in the United States and in other countries.

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