Five ways Samsung can overhaul its ailing smartphone business

31 Oct 2014 | Author: | No comments yet »

3 Things to Know About Samsung’s New Galaxy A5 and Galaxy A3.

Samsung has recently been suffering from lackluster performance, with its profits declining almost 60 percent to $3.9 billion in the most recent quarter compared with a year ago.The new handsets, which Samsung describes as “trendy,” are extraordinarily slim (the A5 is 6.7mm thick and the A3 and 6.9mm), use plastic in favour of a quality metal unibody, and are aimed at young connected consumers.Samsung Electronics Co Ltd unveiled two new mid-tier handsets with a premium design as it prepared to deliver a riposte to its low-priced Chinese rivals and reclaim its title as the top brand in the world’s biggest smartphone market.

On Friday, Samsung announced an answer to its declining earnings: the Galaxy A3 and Galaxy A5, shiny new devices that might help lift the company out of the doldrums. So as well as a premium feel the handsets both boast very generous 5-megapixel front facing cameras for facilitating selfies which are supported by a host of features such as auto focus and auto face detection and remote shutter release to ensure the best self or group portrait. An LTE/4G connection plus enhanced social networking features means that once the picture has been captured and sufficiently manipulated, sharing it is simple. “The Galaxy A5 and A3 offer a beautifully crafted full metal unibody, slim design, superior hardware and the best possible social media experience,” said JK Shin, CEO and Head of IT & Mobile Communication at Samsung Electronics. The announcement, combined with hopes for an earnings recovery and bigger dividends, pushed Samsung’s shares to a two-month high in Seoul in midday trade on Friday.

The two new Galaxy models feature 5-megapixel front cameras for super-sharp selfies, along with a slew of selfie features that Samsung calls Wide Selfie, Palm Selfie, Animated GIF, Beauty Face Features, and Rear-cam Selfie. The five-inch A5 however comes with a HD super AMOLED, 2GB of RAM, and a 13-megapixel rear camera, while the A3 has a 4.5-inch qHD super AMOLED display, 1GB of RAM and an eight-megapixel rear camera. The world’s smartphone leader is regrouping as it lost market share in annual terms for the third straight quarter in July-September, according to Strategy Analytics.

It has been beaten by Apple Inc’s iPhones in the premium segment and undercut by Chinese rivals like Lenovo Group Ltd and Xiaomi Inc at the bottom end. The two devices do carry across software features from other Galaxy devices, such as Ultra-Power Saving Mode, Private Mode and Multiscreen, and automatically adjustable audio.

Samsung hasn’t released prices yet but given the specs and target market, it would be reasonable to expect something less than its two metal predecessors.

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