Flickr Pro Is Back, and It’s Selling Quality Over Quantity

25 Jul 2015 | Author: | No comments yet »

Flickr Brings Back Its “Pro” Subscription Plan.

This week, Flickr reintroduced something that now feels novel in a world replete with free (or very cheap) unlimited photo storage: Flickr Pro, a $49.99 per year upgrade that grants its enlistees access to robust sharing stats, an ad-free experience, assorted discounts, and, perhaps curiously, the same 1TB cap that non-paying users get. Yahoo owned Flickr has announced that it is bringing back Flickr Pro, its premium service for power users allowing new users sign up for the added features since 2013. Existing Pro and Flickr Ad-Free account holders will be automatically upgraded to the new system with no change in price. “We didn’t want to have Flickr Pro anymore” because everyone can create professional-level photos with today’s camera technology, she said at the time. The company hopes existing and new users will find it worth paying for since it includes discounts on Adobe software, improved analytics, and even a Pro badge. The Web giant appears to have had a change of heart, though, and this week introduced the new Flickr Pro, which is free of ads, and offers improved stats and better navigation for viewing data.

As you may recall, Yahoo made a number of significant changes to its pricing tiers in spring 2013, which saw it introducing new tiers like “ad-free” and “doublr” (double the storage space), while dropping the older version of Flickr Pro. Folks who pony up $50 for the annual plan also get perks like a 20 percent discount on Adobe’s Creative Cloud Photography service and free standard U.S. shipping on company merchandise (like photo books and wall art), or 50 percent off international shipping ($25 minimum purchase). In May, Flickr rolled out a series of updates—including uploaders, an intelligent Camera Roll, search, and mobile apps—for iOS and Android devices, as well as Windows and Mac. However, in light of increasing competition from startups aimed at professional photographers –like EyeEm or 500px, the latter which is fresh off a new $13 million round of funding just this week — it seems that Yahoo is making more of an attempt to woo professionals back to its platform…or at least keep those pros it still has.

While it might sound odd to spend $50 a year for 1TB of free storage when you can get unlimited space from Google and Amazon, Vaidyanathan points out that Flickr has 113 million members, many of whom value more than just space. OR at least, recognize that in practice, there’s not all that much difference between “unlimited” and 1TB after all. “Today, unlimited storage is not a top request for our users,” Vaidyanathan explains. “In fact, fewer than 100 members in the history of Flickr have exceeded the one free terabyte of storage we provide. Pro members will also not be subjected to ads when viewing their own photos or those from others, and they’ll once again get the “Pro” badge on their profile. Flickr is an image hosting and video hosting website, web services suite, and online community that was created by Ludicorp in 2004 and acquired by Yahoo! in 2005. Vaidyanathan declined to say how big a subset of Flickr users are (or may be) interested in going Pro, but given the benefits it seems like an attractive option for anyone with photographic ambitions beyond what winds up on their Instagram.

Alternately, users can visit their Account page to upgrade to a different tier if they choose. “Over the years, we’ve made changes to our account options as the needs of our members have evolved,” a spokesperson explained. “With the success of the Flickr 4.0 launch, our new and existing members have asked for improved photo stats so they can learn more about the engagement on their photos along with the revival of the Flickr Pro badge.” More important for Flickr, it’s yet another way to remind the world that more isn’t always better, especially when you’re working with the best.

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