Fossil debuts its first Android smartwatch and (beautiful) smart bracelets

22 Oct 2015 | Author: | No comments yet »

Fossil Announces Line of Fashionable Connected Accessories in Time for the Holiday Season.

RICHARDSON, Texas, Oct. 21, 2015 /PRNewswire/ – It’s time. While we’ve made stylistic progress in the last 12 months (although how much so is up for debate), Fossil Group — which designs, manufactures and sells watches and jewelry for brands like Michael Kors, Armani, Diesel, adidas, Karl Lagerfeld, Tory Burch and Fossil — has quietly been developing a smartwatch and smart accessories of its own. But instead of creating a tech product that’s fashion forward, however, it’s taken the opposite approach: fashion in the driver’s seat, tech in the back. The namesake Fossil brand is debuting Wednesday the first four accessories in its Fossil Q line, which consists of two types of connected watches (one with a touchscreen display; the other with a classic analog face) and two styles of connected bracelets (one for men; one for women). However, the Q Grant connects to your phone via Bluetooth and can be customized to show you alerts – email, news, texts or phone calls – that you want via LED lights and vibration.

Of course, there’s an app to keep track of how many steps you’ve walked, calories burned and notifications from the contacts and apps you care about. Introducing Fossil Q: a line of fashionable connected accessories that showcase the design excellence, expert craftsmanship and bit of whimsy that defines Fossil – one of the world’s leading accessory brands. Mashable got a sneak peak of the collection, and at first glance, it’s easy to call it the closest thing to actually “beautiful” smart jewelry we’ve seen yet. Both offer fitness tracking and LED notifications from your phone, but the Dreamer offers options for a leather and silicone band so you can switch from work-out mode to date-night mode. (Pro tip: don’t wear your fitness tracker on a date.) Both retail for $125 and will be available on October 25.

It makes sense why traditional watchmakers like Fossil, who were once worried that the smartphone was phasing out traditional watches, would want to capitalize on the latest trend. This line, created in collaboration with Intel, is a delicate balance of fashion and functionality, seamlessly providing consumers only the information they need when they need it. “Our customers are obsessed with their personal sense of style and staying connected, and we are thrilled to enter into this emerging category with an answer to their needs,” said Jill Elliott-Sones, chief creative officer at Fossil. “Fossil Q is the result of countless hours of meticulous design expressed through a playful curious lens.

The entire line of connected accessories is engineered with Intel® Innovation and is compatible with Android™ 4.3 and higher, iPhone 5 and above (running iOS 8.2 and higher), and connects via Bluetooth technology. Under the hood of the devices is an Intel chip, and the platform works along side other fitness apps such as Google Fit, Apple Health, Up by Jawbone and UA Record by Under Armour, so you don’t have to ditch the other fitness wearables and apps you’re using for a Fossil device.

Choose a leather band for work and a silicone band while working out; there are plenty of options to choose from, and you’ll stay connected at the same time. The watch, which goes on sale starting Sunday, Oct. 25, looks like a traditional watch — perhaps more so than any other “smart” accessory we’ve ever seen to date — but under the face, it’s capable of a lot more than telling time. For example, you can set key contacts with various colors so if, let’s say, Mom calls, the LED indicators on each side of the watch will flash whatever hue you’ve assigned to her. The device is certainly a looker, and the subtly of the notifications is exactly the type of wearable we’d want to keep on our wrists: finally, no one is going to ask if you’re trying to watch your steps or calorie intake, and you can still get the notifications you need in meetings without checking your phone or smartwatch all the time.

The colors available will be a silver watch face with brown band, gold watch face with beige band, black watch face with black band and a black watch face with silver band. These smart bracelets are similar to your standard fitness tracker, but are a far cry from your typical silicone band option (although it does come with that option for gym days).

Q Activity: This built-in fitness tracker lets you know how many calories you burned and also provides results in a curious way to make your activities a bit more fun. While it’s unclear as of now how these devices will function, in part, as tech gadgets, it’s possible that Fossil Group can take us (stylistically) a little closer to where the industry should be. To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/fossil-announces-line-of-fashionable-connected-accessories-in-time-for-the-holiday-season-300163732.html

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