Fossil’s Android Wear-Powered Smartwatch Is Called The Q Founder, Will Launch …

21 Oct 2015 | Author: | No comments yet »

Fossil Unveils Android Wear Smartwatch And Other Smart Stuff.

While we’ve made stylistic progress in the last 12 months (although how much so is up for debate), Fossil Group — which designs, manufactures and sells watches and jewelry for brands like Michael Kors, Armani, Diesel, adidas, Karl Lagerfeld, Tory Burch and Fossil — has quietly been developing a smartwatch and smart accessories of its own.

But instead of creating a tech product that’s fashion forward, however, it’s taken the opposite approach: fashion in the driver’s seat, tech in the back. Its most recent blog post makes no mention of Android Wear and instead shows off its other connected electronics: the Q Grant (a more traditional looking watch capable of delivering alerts) and two activity trackers, the Q Dreamer and Q Reveler. We didn’t know whether they’d look to go all out as they have a line of luxury traditional watches, but we’re surprised to learn that it’s more affordable than options from Huawei and Motorola. The namesake Fossil brand is debuting Wednesday the first four accessories in its Fossil Q line, which consists of two types of connected watches (one with a touchscreen display; the other with a classic analog face) and two styles of connected bracelets (one for men; one for women).

Of course, there’s an app to keep track of how many steps you’ve walked, calories burned and notifications from the contacts and apps you care about. They want to draw you in with their Q app with the following features: Q Activity: This built-in fitness tracker lets you know how many calories you burned and also provides results in a curious way to make your activities a bit more fun.

Mashable got a sneak peak of the collection, and at first glance, it’s easy to call it the closest thing to actually “beautiful” smart jewelry we’ve seen yet. No need to ditch your favorite fitness apps; this tracker can connect seamlessly to Google Fit™, Health, UP by Jawbone® and UA Record™ by Under Armour.

Both offer fitness tracking and LED notifications from your phone, but the Dreamer offers options for a leather and silicone band so you can switch from work-out mode to date-night mode. (Pro tip: don’t wear your fitness tracker on a date.) Both retail for $125 and will be available on October 25. It makes sense why traditional watchmakers like Fossil, who were once worried that the smartphone was phasing out traditional watches, would want to capitalize on the latest trend. Watches are in again — and considering how the Fossil Group is an expert in creating high-end fashion pieces that rake in millions of dollars in sales, why wouldn’t it want a slice of the smartwatch market pie? “Just like having a phone on the table and headphones on the street, it’s a status symbol and the watch will evolve similarly — it won’t just be for the tech-minded, it will also be about style,” said Greg McKelvey, chief strategy and marketing officer at Fossil, told Mashable in January. “That is a big opportunity for us.” While this isn’t Fossil’s first connected-device rodeo — in fact, the company made one of the first Bluetooth-tethered watches on the market seven years ago, but it never took off — it’s banking big on the Fossil Q lineup.

The entire line of connected accessories is engineered with Intel® Innovation and is compatible with Android™ 4.3 and higher, iPhone 5 and above (running iOS 8.2 and higher), and connects via Bluetooth technology. The watch, which goes on sale starting Sunday, Oct. 25, looks like a traditional watch — perhaps more so than any other “smart” accessory we’ve ever seen to date — but under the face, it’s capable of a lot more than telling time. The device is certainly a looker, and the subtly of the notifications is exactly the type of wearable we’d want to keep on our wrists: finally, no one is going to ask if you’re trying to watch your steps or calorie intake, and you can still get the notifications you need in meetings without checking your phone or smartwatch all the time. Choose a leather band for work and a silicone band while working out; there are plenty of options to choose from, and you’ll stay connected at the same time. The colors available will be a silver watch face with brown band, gold watch face with beige band, black watch face with black band and a black watch face with silver band.

These smart bracelets are similar to your standard fitness tracker, but are a far cry from your typical silicone band option (although it does come with that option for gym days). Customize your key contacts with their own color, and when they contact you, you’ll feel a gentle vibration and see that color appear on right, left, or both LED indicators located on either side of the watch. While it’s unclear as of now how these devices will function, in part, as tech gadgets, it’s possible that Fossil Group can take us (stylistically) a little closer to where the industry should be.

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