Get a Ride, Make a Friend With Lyft Profiles

27 Mar 2015 | Author: | No comments yet »

Georgia Senate passes controversial ride sharing legislation.

ATLANTA (AP) — The state Senate has overwhelmingly passed a slightly tweaked substitute measure to a House bill that apparently clears the way for Uber, Lyft and other ride sharing firms to keep operating in Georgia. That appears to be the idea behind Lyft’s new profiles feature, which gives passengers and drivers the option to share personal facts and discover mutual interests.In 1971, Herb Kelleher, a founder of Southwest Airlines, had an idea: As competition in the burgeoning airline industry intensified, he wanted to make his small, regional carrier stand out among aviation giants.If you’re the type of person who wants to have a conversation with the person who picks you up from the bar (and there are plenty of you out there), you’ll likely dive right in to a new Lyft feature called Lyft Profiles. Just fill in your profile with a hometown, favorite music, and short bio. “We chose hometown because we know roots grow deep,” Lyft said in a blog post. “We added favorite music because music is both a universal and personal connector.

As for the open ‘About me’ section, that space we leave entirely up to you.” When not competing with city taxi regulations, Lyft has been expanding its service, last year introducing Lyft Line—carpooling for the 21st century. Use sex — or rather, sexual undertones — to sell the airline’s identity; flight attendants regularly wore hot pants or short skirts, and were billed as symbols of hospitality and “love,” as it were.

Set your destination, and the company connects you with a ride already going the same way. “We’ve heard countless stories of Line passengers connecting over shared interests or acquaintances,” the ride-sharing company said. “Profiles makes unearthing these small-world connections even easier, and is a big step toward our vision of reconnecting people and communities through better transportation.” Rival Uber, meanwhile, has introduced a new Code of Conduct “so that everyone in the vehicle has a shared standard for respect, accountability, and common courtesy.” “While technology helps ensure the speed, dependability, and safety of our rides, people matter most to the Uber experience,” the company said. “And it’s a two-way street between our Driver Partners and Riders.” One that sets standards like non-discrimination, no aggressive behavior, and general human kindness. If you’re a driver, your profile will include the date you joined, how many rides you’ve given, your star rating, your hometown, and your favorite music.

Brandon Beach, an Alpharetta Republican, who spoke for the bill in the upper chamber, said Powell’s measure had the support of “all parties” even though Uber and similar app-based technology firms have run into regulatory difficulty in other states. Unlike Uber, the giant ride-hailing start-up with its powerful name and sleek, black-and-silver branding, Lyft has gone for a warmer, fuzzier exterior. That prompted Uber to roll out stronger safety measures in the country, including a “panic button” within the Uber app, as well as a new “Safety Net” feature that allows passengers to share their trip details and locations with up to five family members. While Uber has taken the personal transport world by storm, with numerous different options depending on location and budget, Lyft has remained a U.S.-only affair since its inception back in 2012.

On Thursday, Lyft plans to add user profiles for drivers and passengers to its app, essentially adding another personal touch to the act of taking a ride somewhere. Wampler has helped revamp Lyft’s image, swapping the furry mustaches that Lyft drivers stuck to their cars with the “glowstache,” a luminescent replica that sits atop a driver’s dashboard so that passengers can spot their rides. Instead of hailing a personal car, calling a Lyft Line offers passengers a discount for picking up one or two more people who are traveling along a similar route. Topics of conversation are easily available, for instance, or a driver may play a track from a passenger’s favorite band. “When you build a product that touches millions of people, it should be human, not transactional,” said John Zimmer, co-founder and president of Lyft. Last November, it launched a partnership with Spotify, the streaming music service, which allows a user to control the music while riding in an Uber car.

But unlike Lyft, which is striving to differentiate itself so it is not seen as a commodity form of car-hailing transportation, Uber is ubiquitous in many urban areas and has a far larger footprint globally.

Here you can write a commentary on the recording "Get a Ride, Make a Friend With Lyft Profiles".

* Required fields
Our partners
Follow us
Contact us
Our contacts

ICQ: 423360519

About this site