GM exec disses the Apple car, calls it a ‘gigantic money pit’

22 Sep 2015 | Author: | No comments yet »

Apple branded electric car may hit the roads in 2019: Report.

The WSJ said the company has decided to triple the 600-strong team on the project with a view to shipping the product (that is, having its engineers agree on key elements of the design) by 2019.

Apple Inc has designated building an electric car as a “committed project” and has set a target shipping date for 2019, the Wall Street Journal reported on Monday. The paper cited people familiar with the matter as saying Apple isn’t yet looking to develop a car completely capable of functioning without a driver, the way Google Inc. Apple spent more than a year investigating the feasibility of an Apple-branded car, including meeting with two groups of government officials in California, according to the Journal. Sources told Reuters in August that Apple was developing a car and studying self-driving technology, but it was unclear if the iPhone maker was designing a vehicle that could drive itself. Apple has hired this year Megan McClain, a former Volkswagen AG (VOWG_p.DE) engineer with expertise in automated driving, and Vinay Palakkode, a graduate researcher at Carnegie Mellon University, a hub of automated driving research.

The Cupertino-based company has generally outsourced assembly of products such as iPhones and iPads to partners like Taiwan-based Foxconn, that goes against the grain in the auto industry. Apple is not shy of making a bold move – it risked the alienation of iTunes users when it force fed everyone a U2 album, so we do not doubt that it has automobile-themed intentions.

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