Google acquires Fly Labs, a photo and video editing startup

7 Nov 2015 | Author: | No comments yet »

Fly Labs acquisition means Google Photos could finally bring robust video editing capabilities to Android.

Google has acquired Fly Labs, a New York-based startup specializing in iPhone video editing apps. Fly Labs announced the move on its website, saying that it’ll be “pouring the same passion into Google Photos that we poured into [its apps] Clips, Fly, Tempo, and Crop on the Fly.” In honor of this announcement, Fly Labs revealed that all of its apps will now be “completely free with no in-app purchases” and will be available in the App Store for the next three months.

There are so many options out there, and if you’re not hip to it, I’d like to offer Google Photos as the easiest way to share videos and photos on a one-to-one basis–Google Photos. According to the announcement on Fly Labs’ website, the team will be joining up with the guys at Google Photos, folding their technology into Google’s and likely building one kick-ass video editor for Android.

Apps developed by Fly Labs include Crop, an app that helps to turn vertical videos into horizontal clips by letting users to decide which parts to discard, and Clips, a simple editor that helps to weave smaller clips into a consistent video. Google Photos product lead David Lieb called these apps “the world’s best video editing apps” on Twitter Friday, and suggested that the goal of the acquisition was to strengthen video support within of Google Photos.

The addition of Fly Labs’ technology will boost Google Photos, giving it a more robust media-editing capability to help in its rivalry with Instagram and other photo-sharing services. Google Photos promises users unlimited storage for their photos and videos, but a more interesting aspect about the service is how it uses image recognition and machine learning technologies to catalog images. Its chief executive Tim Novikoff sought to create an easy way for content creators to easily apply filters for video in a way that generates clips and makes videos more shareable.

It’s intriguing to think how the same technology could be applied to video, possibly enabling users to find clips that show a person just for a second or two without ever needing to label the footage. In fact, I grabbed one of my Google Photos stored photos, which had its resolution lowered, and submitted it for printing to the online photo site Shutterfly–as a 20×30.

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