Google Acquires Photo, Video Editing Specialist Fly Labs

8 Nov 2015 | Author: | No comments yet »

Google Acquires Fly Labs To Join Its Google Photos Team.

The Google team announced on Friday that it has acquired Fly Labs, a video and photo editing company . The addition of Fly Labs’ technology will boost Google Photos, giving it a more robust media editing capability that will likely help in its rivalry against Instagram and other photo-sharing services now offer.

Fly Labs announced the move on its website, saying that it’ll be “pouring the same passion into Google Photos that we poured into [its apps] Clips, Fly, Tempo, and Crop on the Fly.” In honor of this announcement, Fly Labs revealed that all of its apps will now be “completely free with no in-app purchases” and will be available in the App Store for the next three months. There are so many options out there, and if you’re not hip to it, I’d like to offer Google Photos as the easiest way to share videos and photos on a one-to-one basis–Google Photos. The acquisition will allow the companies to leverage Fly Labs products using Google Photos, this also means that the suite of product will not be updated for 3 months. Apps developed by Fly Labs include Crop, an app that helps to turn vertical videos into horizontal clips by letting users to decide which parts to discard, and Clips, a simple editor that helps to weave smaller clips into a consistent video.

Still, it’s another sign from the Googleplex that it is investing in Photos, a popular product that evolved out of the less-than-popular Google Plus. The terms of the acquisition were not made public as of this moment “We’re excited to announce that Fly Labs has been acquired by Google!,” the company said in a statement yesterday. “Our mission at Fly Labs has always been simple: to help people make the most of their photos and videos. We make video editing apps because we believe that there’s no better way to stay connected with your memories than by engaging with them creatively.

Its chief executive Tim Novikoff sought to create an easy way for content creators to easily apply filters for video in a way that generates clips and makes videos more shareable. It’s intriguing to think how the same technology could be applied to video, possibly enabling users to find clips that show a person just for a second or two without ever needing to label the footage. In fact, I grabbed one of my Google Photos stored photos, which had its resolution lowered, and submitted it for printing to the online photo site Shutterfly–as a 20×30.

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